# Blog-Branded Phone Ads The Gawky Sprint Awkward Holiday Portrait Campaign By Summer Luu | Published 2010-12-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sprint-awkward-holiday-portrait References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/12/sprint-continues-its-mockery-of-the-holidays.html) & [now.sprint](http://now.sprint.com/holiday/awkward/) Joining in on the [holiday spirit](https://www.trendhunter.com/trends/bolthouse-fresh), the new Sprint Awkward Holiday Portrait campaign is a collaboration between the telecommunications company and the blog 'Awkward Family Photos.' Sprint is giving customers a chance to make their very own awkward portrait with four great templates, one of which includes the ubiquitous [tacky Christmas sweater](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery). To promote its holiday plan, Sprint wants you to share unlimited calling, texting and Web surfing, all while sharing those [weird family photos](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) in its Sprint Awkward Holiday Portrait app. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Blog-branded Phone Ads:** Opportunity to engage customers through collaborations with popular blogs and create unique branded content for advertising campaigns. - **Awkward Family Photos:** Growing trend of embracing nostalgia and the humorous side of family portraits, providing opportunities for brands to tap into this sentiment for marketing campaigns. - **Holiday-themed Promotions:** Increasing trend of holiday-themed marketing campaigns to capture the attention of consumers during festive seasons and promote specific products or services. ### Who This Affects Most - **Telecommunications:** Opportunity for telecommunication companies to collaborate with popular blogs or platforms to create unique advertising campaigns that resonate with customers. - **Photography:** Chance for photography businesses to leverage the trend of embracing awkward family photos and provide services or products that cater to this niche market. - **Advertising:** Opportunity for advertising agencies to develop creative and humorous campaigns that leverage nostalgia and family portrait themes for brands in various industries. ## Related on Trend Hunter - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Heartwarming Seasonal Sneaker Campaigns](https://www.trendhunter.com/trends/saucony-run-home-for-the-holidays.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Seasonal Phone Booth Activations](https://www.trendhunter.com/trends/phone-booth-activation.md) - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md)