# Dog-Friendly Superfood Sprinkles Lord Jameson Makes Celebration Superfetti Sprinkles for Dogs By Laura McQuarrie | Published 2023-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sprinkles-for-dogs References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/16850-lord-jameson-launches-organic-sprinkles-for-dogs)  At the Global Pet Expo 2023, Lord Jameson showcased a unique new product: Celebration Superfetti sprinkles for dogs. These [superfood sprinkles](https://www.trendhunter.com/trends/whole-food-mixer) are made with just four simple ingredients and they're ready to be shared as a treat or a [meal topper](https://www.trendhunter.com/trends/dog-sauce), or even a decorative detail on [dog-friendly desserts](https://www.trendhunter.com/trends/dog-mince-pies). Millennial and Gen Z consumers are increasingly seeking out pet products that reflect their own values and lifestyles, leading to a trend of humanification in the pet industry. This includes products that prioritize sustainability, natural ingredients, and stylish designs, as well as those that cater to human-like behaviors such as sleeping in beds or wearing clothing. As these generations continue to regard their pets as important family members, the demand for human-inspired pet products will only grow. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Humanification of Pet Products:** As pet owners increasingly regard their pets as important family members, the demand for human-inspired pet products will only grow. - **Sustainable and Natural Pet Products:** Millennial and Gen Z consumers seek pet products that prioritize sustainability and natural ingredients. - **Stylish Pet Products:** Pet owners are seeking out pet products with stylish designs that reflect their own values and lifestyles. ### Who This Affects Most - **Pet Food and Treats:** Opportunities for disruptive innovation include creating alternative pet food and treat products that prioritize sustainability, natural ingredients, and stylish designs. - **Pet Accessories and Clothing:** Opportunities for disruptive innovation include creating pet accessories and clothing that reflect current human fashion trends and sustainability goals. - **Pet Health and Wellness:** Opportunities for disruptive innovation include developing natural and organic pet health and wellness products that prioritize sustainability and address common health concerns for pets. ## Related on Trend Hunter - [Dog-Friendly Cake Bites](https://www.trendhunter.com/trends/ultimate-celebration-cake-bites.md) - [Bakery-Inspired Food Toppers](https://www.trendhunter.com/trends/whats-barkings-shakers-food-toppers.md) - [Sorghum-Based Dog Treats](https://www.trendhunter.com/trends/sorghum-based-dog-treats.md) - [Dog-Friendly Cake Mixes](https://www.trendhunter.com/trends/cake-mixes-for-dogs.md) - [Dog-Friendly Salads](https://www.trendhunter.com/trends/pawco-super-salad.md) - [Dog-Friendly Gelatos](https://www.trendhunter.com/trends/gourmet-dog-food-topper.md) - [Functional Dog Salads](https://www.trendhunter.com/trends/pawcos-supersalad.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Low-Calorie Pet Treats](https://www.trendhunter.com/trends/low-calorie-pet-treats.md)