# Donut-Flavored Cereals Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired By Michael Hemsworth | Published 2016-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sprinkled-donut References: [foodbeast](http://www.foodbeast.com/news/hold-up-sprinkled-donut-crunch-cereal-has-arrived/) & [capncrunch](http://www.capncrunch.com/default.aspx) Created as a way to offer kids and adults a more efficient way to have a breakfast dessert, the new Cap'n Crunch 'Sprinkled Donut Crunch' cereal is inspired by the [coffee shop pastry](https://www.trendhunter.com/trends/krispy-kreme-and-poptart). Taking the traditional recipe of the cereal, transforming it into ring-shaped bits and blasting it with donut flavoring, [Quaker Oats](https://www.trendhunter.com/trends/quaker-oat-so-simple-carmelised-biscuit) has created a product that's more [dessert than cereal](https://www.trendhunter.com/trends/cereal-cups) to satisfy a preference for anytime indulgence. While cereal has traditionally been a breakfast food over the past several years, the introduction of products like Cap'n Crunch 'Sprinkled Donut Crunch' cereal could signify how brands are attempting to enter other meals as a treat. Able to be portion controlled, Cap'n Crunch 'Sprinkled Donut Crunch' cereal is a way to indulge, while still maintaining control. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakfast Dessert Cereals:** Brands are creating cereal products that resemble dessert treats, blurring the lines between breakfast and dessert. - **Flavor Transformation:** Cereals are being infused with unconventional flavors, such as donut, to offer new and indulgent taste experiences. - **Meal Expansion:** Cereal brands are developing products that can be enjoyed as treats throughout the day, not just for breakfast. ### Where This Applies - **Food and Beverage:** Food companies can explore creating innovative cereal products that cater to consumers' desire for dessert-like breakfast options. - **Flavor and Cereal Manufacturing:** Manufacturers can experiment with developing unique flavor profiles for cereals that appeal to consumers seeking indulgent taste experiences. - **Snack and Convenience Foods:** Snack brands can capitalize on the trend of cereal as an all-day treat option by creating convenient and portion-controlled cereal snacks. ## Related on Trend Hunter - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md) - [Sweet Cereal-Flavored Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-cinnamon-milk-glazed.md) - [Citrusy Ice Cream Cereals](https://www.trendhunter.com/trends/orange-creampop-crunch-cereal.md) - [Fruity Cereal Milk Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-fruity-pebbles-milk.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Fruity Festive Cereal Products](https://www.trendhunter.com/trends/capn-crunch-christmas-crunch-cereal.md) - [Crispy Dessert Cereal Shakes](https://www.trendhunter.com/trends/capn-crunch-cereal-shake.md) - [Apple Fritter Breakfast Cereals](https://www.trendhunter.com/trends/apple-fritter-cereal.md)