# Pooptastic Street Art The Sprinkle Brigade Makes Delightful Displays Out of Dog Feces By Jessica Bush | Published 2009-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sprinkle-brigade References: [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/2541984/Giant-inflatable-turd-escapes-moorings-and-brings-down-electricity-line.htmlhttp://www.millionface.com/l/the-####-fountain-bronze-sculpture-of-dog-####/) & [sprinklebrigade](http://sprinklebrigade.com/gallery-main.html) There are plenty of opportunities to [see art](https://www.trendhunter.com/trends/beige-billboards), and the street is no exception. This time, rather than on our streets’ walls, you may spot ‘art’ on the very ground you walk on. S***, crap, turd, poo, doo doo… whatever you call it, doesn’t make it any more appealing but artists and other cultural interveners have been expressing messages through doggy doo-doo. So, you now have a new reason to take a good look at where you step… Walking around with [dog masks](https://www.trendhunter.com/trends/tidal-stories), the mysterious Sprinkle Brigade, founded in 2005, has been ‘revamping’ [dog feces](https://www.trendhunter.com/trends/tushy-launched-hindsight) with the objective of "putting a smile on people’s face," and it works! You can check out their dedicated website cataloging their interventions and read their blog. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 14% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Street Art:** Disruptive innovation opportunity: Exploring new materials and mediums for street art, such as using dog feces as a creative medium. - **Cultural Interventions:** Disruptive innovation opportunity: Finding unconventional ways to express messages and engage with the public, like using dog feces for artistic purposes. - **Environmental Awareness:** Disruptive innovation opportunity: Raising awareness about waste management and environmental issues through creative and unexpected means, such as creating art out of dog feces. ### Where This Applies - **Art and Design:** Disruptive innovation opportunity: Incorporating unconventional materials and approaches into traditional art forms, pushing the boundaries of what is considered art. - **Public Spaces and Recreation:** Disruptive innovation opportunity: Redefining public spaces by incorporating interactive and thought-provoking art installations, like the dog feces artworks by the Sprinkle Brigade. - **Waste Management and Recycling:** Disruptive innovation opportunity: Finding innovative ways to raise awareness about waste management and recycling, utilizing unconventional materials and artistic interventions to engage a wider audience. ## Related on Trend Hunter - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Artful Elevated Litter Boxes](https://www.trendhunter.com/trends/doggy-bathroom-1.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Waste-Activated Digital Trees](https://www.trendhunter.com/trends/lit-by-sht.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md) - [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)