# Snuggling Celebrity Campaigns Alessandra Ambrosio and Ashton Kutcher for Spring/Summer Colcci 2012 By Sarah Robson | Published 2012-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/springsummer-colcci-2012 References: [designscene.net](http://www.designscene.net/2012/08/colcci-spring-summer-2012-13.html) & [colcci.br](http://www.colcci.com.br/internacional/) The Spring/Summer Colcci 2012 campaign features Aston Kutcher and Alessandra Ambrosio, and it depicts the celebrities embracing each other in a [seductive summer fling series](https://www.trendhunter.com/trends/velvet-heat).Aston Kutcher and Alessandra Ambrosio have been photographed by Colcci previously for its [Fall/Winter 2011 campaign](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett). This time, photographer Jacques Dequeker captured the duo cuddling along a stunning seashore on a clear, sunny day. This sultry photoshoot depicts the two [celebrity superstars sporting nautical-themed wear](https://www.trendhunter.com/trends/winter-2025-campaign), plaid shirts, frayed jean shorts and colorful blazers. Colcci is a Brazilian fashion company established in 1986, and its focus is on selling high-end clothing and accessories for men and women. The brand targets young adults, and it is heavily inspired by hip hop culture, street wear, Mexican folk art, historic images, literature and religion. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity Fashion Campaigns:** Fashion brands are tapping into the popularity of celebrities for their marketing campaigns to attract younger audiences. - **Summer Fashion Trends:** Clothing brands are incorporating nautical-themed wear and colorful blazers into their summer collections. - **Photography in Fashion Campaigns:** Fashion brands are collaborating with photographers to create stunning imagery capable of inspiring consumers to purchase their products. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can attract younger audiences by utilizing celebrity endorsements in their marketing campaigns. - **Photography Services:** Photography services can partner with fashion brands to create visually stunning imagery for their promotional campaigns. - **Event Promotions:** Event promotions can leverage celebrity influencers to attract a larger audience and increase brand exposure. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md)