# Sustainable Organic Cotton Collections Patagonia's Spring/Summer 2020 Line Utilizes Organic Cotton By Katherine Pendrill | Published 2020-04-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/springsummer-2020 References: [hypebae](https://hypebae.com/2020/4/patagonia-spring-summer-collection-sportswear-sustainability-recycled-organic-cotton-fabrics-release) Though [Patagonia](https://www.trendhunter.com/trends/patagonia-2) is well known for its [sustainable designs](https://www.trendhunter.com/trends/craft-sportswear), the brand's Spring/Summer 2020 collection features a host of eco-friendly innovations. Patagonia's Spring/Summer 2020 collection features clothing and accessories made from both [recycled and natural materials](https://www.trendhunter.com/trends/in-good-company). According to the brand, some items in the new collection use organic cotton sourced from the Regenerative Organic Certification (ROC) Pilot Cotton and the Cotton in Conversion agricultural projects. The Spring/Summer 2020 collection also features innovative items such as 100% recycled hat brims made from a NetPlus material, which the company claims has "prevented 35 tons of waste from entering the ocean this year alone.” Finally, the brand has released its first 100% fair trade-certified mountain bike apparel line, which includes items like bibs and liner shorts. Image Credit: *Patagonia.* ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Opportunity for brands to create eco-friendly clothing and accessories using recycled and natural materials. - **Organic Cotton:** Innovation potential in sourcing organic cotton from certified agricultural projects for sustainable fashion collections. - **Fair Trade Certification:** Disruptive opportunity in creating fair trade-certified apparel lines for specific sports or activities. ### Industries Being Reshaped - **Fashion:** Fashion industry can adopt sustainable practices and materials to create eco-friendly collections. - **Agriculture:** Opportunity for agricultural industry to provide organic cotton for sustainable fashion brands. - **Sports and Fitness:** Sports and fitness industry can embrace fair trade-certified apparel lines for different activities. ## Related on Trend Hunter - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md)