# Gritty Androgynous Editorials The Spring/Summer 2014 Rika Magazine McNeil Photoshoot is Ambiguous By Jordy E | Published 2014-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/springsummer-2014-rika-magazine References: [thefashionography](http://thefashionography.com/catherine-mcneil-driu-tiago-rika-magazine) & [rikaint](http://www.rikaint.com/magazine-coming-soon) The Spring/Summer 2014 Rika Magazine edition features an exceptionally [androgynous look](https://www.trendhunter.com/trends/shapes-we-take) at Australian model Catherine McNeil. In each image captured by photography duo Driu and Tiago, McNeil appears quite masculine yet feminine at the same time, allowing her to cross a fine line. Driu and Tiago chose a gritty alleyway setting for this Rika Magazine production. This background contributed to the grungy appeal of the pictures, especially when merged with a [black and white filter](https://www.trendhunter.com/trends/jiyongkim-fw25). Stylist Katie Burnett opted for offbeat pieces, resonating in large part with the overall mood of the production. Worn by McNeil were [eccentric prom dresses](https://www.trendhunter.com/trends/selkies-the-libertine-collection), embellished velcro sandals, sheer pants, ballerina skirts and long sleek dresses, giving way to an ordered sense of chaos. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Disruptive innovation opportunity: Develop gender-neutral clothing lines that appeal to a diverse range of consumers. - **Alternative Photography:** Disruptive innovation opportunity: Explore unconventional photography techniques to create unique and captivating visuals for editorial campaigns. - **Grungy Aesthetic:** Disruptive innovation opportunity: Create products and experiences that embrace a gritty and unconventional aesthetic, appealing to consumers seeking edgy and non-traditional aesthetics. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate androgynous fashion styles into mainstream clothing brands to cater to a broader consumer base. - **Photography:** Disruptive innovation opportunity: Develop new technologies and techniques in photography to create visually striking images that challenge traditional norms. - **Art and Design:** Disruptive innovation opportunity: Explore the intersection of fashion, photography, and visual arts to create unique and boundary-pushing creative experiences. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)