# $1,300 Scotch Springbank 40 Year Single Malt is Sure to Please Connoisseurs By Christina Butty | Published 2009-07-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/springbank-40-year-single-malt References: [luxist](http://www.luxist.com/2009/07/17/1-300-springbank-40-year-single-malt/) & [springbankwhisky](http://www.springbankwhisky.com/) Some people take their [Scotch](https://www.trendhunter.com/trends/saltire-rare-malt-tamnavulin-17yearold) very seriously and drink only the best; for those folks, [Springbank](https://www.trendhunter.com/trends/tailored-spirits-experimental-series) 40 Year Old is sure to be a hit. Made by [Ian Macleod Distillers](https://www.trendhunter.com/trends/free-whiskey)' Chieftan's Single Malt Whisky, there are only 398 bottles of Springback. Distilled in 1968, these bottles will retail for €800 or about $1,300 each. **Implications** - A liquor of this extravagance is more for collection and show than consumption. The development of expensive and limited-edition alcoholic drinks is shows that consumers seek more than intoxication; they seek the prestige and opulence that comes with a luxury purchase. Distilleries should look into creating exclusive drinks to attract more affluent buyers interested in the craft of alcohol. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 2% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Alcoholic Drinks:** The development of expensive and limited-edition alcoholic drinks shows that consumers seek the prestige and opulence that comes with a luxury purchase. - **Craft Alcohol:** Consumers are interested in the craft of alcohol, creating opportunities for distilleries to create exclusive drinks. - **Luxury Purchases:** Consumers are willing to spend on luxury purchases like $1,300 Scotch to showcase their wealth and status. ### Sectors Adopting This - **Alcohol Manufacturing:** Distilleries should explore creating limited-edition alcoholic drinks to cater to consumers seeking exclusivity and craft. - **Luxury Goods:** The market for luxury goods, including high-end alcoholic beverages, presents an opportunity for brands to target affluent consumers. - **Collectibles:** Expensive and limited-edition alcoholic drinks can appeal to collectors and investors, expanding the market for unique spirits. ## Related on Trend Hunter - [81-Year-Old Single Malt Scotches](https://www.trendhunter.com/trends/the-macallan-reach-single-malt.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Meticulously Crafted Scotch Whiskies](https://www.trendhunter.com/trends/glenlivet-40-year-old.md) - [Half-Century-Aged Whiskeys](https://www.trendhunter.com/trends/highland-park-56-year-single-malt.md) - [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md) - [Historical Heritage Scotch Whiskeys](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold.md) - [Four Decades Old Whiskies](https://www.trendhunter.com/trends/42-year-old-whiskey.md) - [Rare Single Malt Releases](https://www.trendhunter.com/trends/rare-single-malt.md)