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# Galactic Character Water Bottles
Spring Water Brand Volvic Features Star Wars-Themed Packaging

By M | Published 2015-12-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/spring-water
References: [packagingnews](http://www.packagingnews.co.uk/design/new-packs/volvic-star-wars-30-11-2015) & [volvic-na](http://volvic-na.com/)

Volvic is a spring water retailer that recently teamed up with [Disney](https://www.trendhunter.com/trends/corkcicle-x-star-wars) to create a line of water bottles modelled after several infamous [Star Wars characters](https://www.trendhunter.com/trends/ray-ban-star-wars). The mineral water packaging celebrates the release of the all new film in the saga, The Force Awakens.

The water bottle line creatively features five of the galactic characters with a design that features a curved shape to match the costumes of the characters. The design spans from the cap to the base of the miniature sized bottles. The collection features a water bottle designed after Darth Vader, Boba Fett, Chewbacca, a [Stormtrooper](https://www.trendhunter.com/trends/hot-toys-1) and C-3P0 allowing consumers to collect them all.

Consumers can pick up the bottles in-stores for a limited time, in anticipation of The Force Awakens release on December 17th.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 34% | Activity: 63% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Character-themed Consumer Products:** Opportunity to create unique and limited edition consumer products featuring popular characters to generate interest and drive sales.
- **Nostalgic Brand Collaborations:** Opportunity to collaborate with nostalgic and beloved brands to create exclusive products to appeal to target markets and create excitement for new releases.
- **Collectible Packaging Design:** Opportunity to create limited edition packaging designs that encourage consumers to collect and display products for increased engagement and brand loyalty.

### Where This Applies

- **Beverage:** Opportunity for beverage companies to collaborate with popular entertainment franchises to create character-themed packaging to entice fans and drive sales.
- **Entertainment:** Opportunity for entertainment companies to collaborate with consumer product companies to create unique and exclusive products to promote new releases and engage fans.
- **Retail:** Opportunity for retailers to partner with consumer product companies to showcase and sell limited edition products that appeal to a niche market and/or generate buzz for upcoming releases.

## Related on Trend Hunter

- [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md)
- [Sci-Fi Show Drinking Vessels](https://www.trendhunter.com/trends/corkcicle-x-star-wars.md)
- [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md)
- [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md)
- [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md)
- [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md)
- [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md)
- [Exclusive Sci-Fi Scents](https://www.trendhunter.com/trends/star-wars-fragrances.md)
- [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md)
