# Regional Beverage Branding Nongfu's Spring Water Packaging is Inspired by Nature By Jana Pijak | Published 2016-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spring-water-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/02/nongfu-spring-mineral-water.html) Nongfu's spring water packaging draws inspiration from nature and references wildlife as well as the changing seasons in a year. Each of the brand's signature bottles boasts a different illustration with eight designs in total -- half referencing botany and the other inspired by wild animals. Conceived by UK-based creative studio Horse, these elegant bottles are adorned with eye-catching motifs like deer and mountain lions along with pinecones and snowflakes that are synonymous with autumn and winter months. Teaming up with artist Natasha Searston, creative agency Horse creates nature-themed spring water packaging that is also reflective of Nongfu's brand history and the origins of its product. The brand's water is sourced from Changbai Mountain's Moya Spring, a region that serves as the inspiration behind each of its chosen flora and fauna symbols. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nature-inspired Packaging:** Opportunity for businesses to create packaging designs that draw inspiration from nature, allowing them to connect with environmentally-conscious consumers. - **Seasonal Motifs:** Opportunity for companies to incorporate seasonal motifs in their branding, providing a sense of diversity and freshness to their products. - **Collaborative Branding:** Opportunity for brands to collaborate with artists and creative agencies to develop unique and meaningful packaging designs that resonate with their target audience. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to differentiate themselves through innovative packaging designs that incorporate elements from nature and seasonal motifs. - **Creative Agency:** Opportunity for creative agencies to collaborate with brands and artists to create nature-inspired packaging designs that help brands stand out in the market. - **Art and Design Industry:** Opportunity for artists and designers to collaborate with brands to create visually appealing packaging designs that tell a story and reflect the brand's values. ## Related on Trend Hunter - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md)