# Exclusive Performance Art Clubs The Spring Street Social Society is a Members-Only Theater Group By Katherine Pendrill | Published 2016-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/spring-street-social-society References: [frameworkmagazine](http://frameworkmagazine.com/classic-stories/2015/amy-patrick-spring-street-social-society/) & [ssssociety](http://www.ssssociety.com/) The [Spring Street Social Society](https://www.trendhunter.com/trends/mint-on-demand) is a [membership-based organization](https://www.trendhunter.com/trends/proper-club) that brings people together for secret events and gatherings that "bolster the creative culture in cities across the United States." Appealing largely to millennials with a passion for performance art, the exclusive club puts a modern day twist on the concept of a theater troupe. The Spring Street Social Society was started by Patrick Janelle and Amy Virginia Buchanan as a way to put on live performances in unexpected spaces. Today the club hosts everything from cabaret variety shows to [murder mystery dinners](https://www.trendhunter.com/trends/saratoga-supper-club-2025) for its growing membership base. The events are always secret, meaning each performance is a complete surprise for members. The club ultimately provides a space for like-minded creatives to come together and share their mutual passion for performance art. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Membership-based Performance Art:** Opportunity for businesses to create exclusive clubs or organizations that combine performance art and social gatherings to attract millennials with a passion for creativity. - **Secret Event Experiences:** Opportunity to create surprise-based events and gatherings for a membership-based audience, providing a unique and unexpected experience. - **Performance Art in Unexpected Spaces:** Opportunity to transform non-traditional venues into performance art spaces, offering a fresh and innovative approach to theater and live performances. ### Sectors Adopting This - **Hospitality:** Hotels or restaurants can partner with performance artists and create exclusive events for their guests, enhancing the overall experience and attracting a younger demographic. - **Entertainment:** The entertainment industry can explore the creation of membership-based clubs or organizations that curate unique performance art experiences for a dedicated audience. - **Event Planning:** Event planners can incorporate surprise elements into their events, providing attendees with unforgettable and one-of-a-kind experiences that differentiate them from traditional gatherings. ## Related on Trend Hunter - [Champagne Membership Clubs](https://www.trendhunter.com/trends/prive-societe.md) - [Exclusive Membership Club Openings](https://www.trendhunter.com/trends/soho-house.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Live Art Creation Events](https://www.trendhunter.com/trends/live-art-creation.md) - [All-Black Touring Burlesque Companies](https://www.trendhunter.com/trends/touring-burlesque-company.md) - [Avant-Garde Theatrical Experiences](https://www.trendhunter.com/trends/avantgarde-theatrical-experience.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Whiskey Membership Services](https://www.trendhunter.com/trends/whiskey-memberships.md) - [Avant-Garde Coffee Table Books](https://www.trendhunter.com/trends/decentralization-please-save-culture.md)