# Virtual Spring Pop-Up Markets Sunnyside Shines BID Launched Its Market Via Facebook Live By Kalin Ned | Published 2020-05-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/spring-popup-market References: [qns](https://qns.com/story/2020/04/17/sunnyside-shines-bid-launches-first-virtual-pop-up-market/) & [facebook](https://www.facebook.com/events/628697854346020/) Many events have been canceled due to the COVID-19 outbreak, however, businesses, organizations, and programmers have adapted by launching virtual versions of their activations—from digital fashion weeks to [online spring pop-up markets](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz). The Sunnyside Shines Business Improvement District (Sunnyside Shines BID) was quick to convert its artisan spring pop-up market to the online environment. Originally scheduled to be held in Bliss Plaza, consumers had the opportunity to enjoy this event via [Facebook](https://www.trendhunter.com/trends/meta-quest-education) Live. Each local vendor presented their favorite "handmade, artisanal, and [...] hyperlocal" products, and viewers were able to make a purchase via the vendor's website or even reserve items via the Facebook chat. As a result, this quick adaptation to a dramatically changed environment allowed the organizers to support local production. Image Credit: Astor Apiaries, RNK Ceramics, Scent by Heaven ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Virtual Pop-up Markets:** There is an opportunity for retailers to create unique virtual pop-up markets that recreate a sense of community and interaction. - **Hyperlocal Products:** There is an opportunity for small businesses to promote hyperlocal products that showcase the uniqueness of their areas and can be accessed virtually. - **Online Event Adaptation:** There is an opportunity for event organizers to find creative ways to adapt their events online to still offer unique experiences to participants. ### Who This Affects Most - **E-commerce:** E-commerce platforms can benefit from providing a specialized online space for virtual pop-up markets. - **Local Business:** Local businesses can benefit from promoting their hyperlocal products through virtual markets and reaching a wider audience through social media. - **Event Planning:** Event planners and coordinators can benefit from finding ways to adapt events to the online environment, creating unique experiences for participants that can reach a broader audience. ## Related on Trend Hunter - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Curated Live Fashion Resale](https://www.trendhunter.com/trends/posh-party-live.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md)