# Seasonal Easter-Themed Candies The Hi-Chew Spring Mix Offers Limited-Edition Flavors By Michael Hemsworth | Published 2017-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spring-mix References: [chewboom](http://www.chewboom.com/2017/03/21/hi-chew-introduces-new-spring-mix-flavors/) The Hi-Chew Spring Mix is a limited-edition candy that has been announced just in time for the Easter season as a way for the brand to unveil three flavors for fans of the brand to enjoy. Including Strawberry, Green Apple and Mango-flavored candies, the Easter candy is made with real fruit and purees in order to make it a healthier choice. The branding for the Hi-Chew Spring Mix focuses on images of spring with flowers, animals and insects aplenty, while a window into the packaging enables a view of the individually wrapped candies. The limited-edition Hi-Chew Spring Mix candies are set to be available now at retailers including [Walgreens](https://www.trendhunter.com/trends/rainbow-worms) and K-Mart now to enjoy as the seasons change and warmer weather arrives in many areas. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Candy:** Opportunity for businesses to create seasonal and exclusive candy flavors to drive consumer interest and sales. - **Real Fruit and Purees:** Growing demand for healthier candy options presents an opportunity to incorporate real fruit and purees into candy products. - **Spring-themed Packaging:** Brands can attract consumers with themed packaging that aligns with seasonal holidays and events, creating a sense of exclusivity and novelty. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunity for confectionery companies to introduce limited-edition seasonal flavors to boost sales during specific periods. - **Health Food:** Opportunity for health food brands to explore the incorporation of real fruit and purees into their products to offer healthier candy alternatives. - **Packaging:** Design agencies and packaging manufacturers can capitalize on the demand for creative and thematic packaging solutions to enhance product appeal and attract more customers. ## Related on Trend Hunter - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Snacking-Friendly Springtime Candies](https://www.trendhunter.com/trends/haribo-spring-mix.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Springtime Easter Gummy Collections](https://www.trendhunter.com/trends/easterthemed-gummies.md) - [Chewy Reduced Sugar Candies](https://www.trendhunter.com/trends/hichew-reduced-sugar.md) - [Artisan-Inspired Springtime Easter Treats](https://www.trendhunter.com/trends/brachs-easter-products.md) - [Infused Chewable Candy Products](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix.md)