# Vegan-Friendly Springtime Malt Loaves Soreen Spring Mini Loaves are Arriving for Spring By Michael Hemsworth | Published 2021-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spring-mini-loaves References: [foodbev](https://www.foodbev.com/news/soreen-launches-vegan-friendly-spring-mini-loaves/) & [soreen](https://www.soreen.com) The Soreen Spring Mini Loaves are being brought back by the brand just in time for Easter, but with a decidedly different recipe for consumers to appreciate. The product now features a vegan-friendly recipe that also contains 50% less sugar and 64% less fat when compared to other Easter cake bars on the market. This makes the Easter treats more of a health-focused option for consumers to enjoy on their own or as a gift. Managing Director Mark Simester spoke on the new Soreen Spring Mini Loaves saying, "We have been working hard to launch a full vegan range, ensuring to retain that squidgy texture and treat-like taste that Soreen is notorious for. The results from our taste panel sessions have been a huge success and we’re pleased to be able to offer an even wider range of vegan products this year, including our firm family favourite Chocolate & Orange Spring Mini Loaves." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Easter Treats:** Brands in the food industry could innovate vegan-friendly and healthier Easter treats options for health-conscious consumers. - **Reduced Sugar Desserts:** The trend of reducing sugar content in desserts offers opportunities in the baking and confectionery industries, appealing to consumers who seek healthier alternatives. - **Vegan Confectionery:** Easter treats and other confectionery products formulated with vegan ingredients offer opportunities for companies in the food and beverage industry to tap into the growing demand for vegan products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry could take advantage of the increasing demand for vegan and healthier snacks by innovating new product offerings. - **Baking:** The baking industry can develop healthier vegan desserts alternatives using alternative sweeteners, like xylitol and stevia. - **Confectionery:** The confectionary industry can innovate vegan-friendly products targeting the health-conscious consumers who seek healthier snacking options. ## Related on Trend Hunter - [Easter-Themed Mini Malt Loaves](https://www.trendhunter.com/trends/soreen-mini-loaves.md) - [Christmas Pudding Snack Loaves](https://www.trendhunter.com/trends/soreen-christmas-loaf.md) - [Seasonally Branded Cake Treats](https://www.trendhunter.com/trends/cake-treats.md) - [Iron-Rich Lunchtime Loaf Snacks](https://www.trendhunter.com/trends/soreen-lunchbox-loaves.md) - [Dessert-Inspired Pudding Loafs](https://www.trendhunter.com/trends/soreen-sticky-toffee-loaf.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Energy-Elevating Snack Bars](https://www.trendhunter.com/trends/soreen-lift-bar.md) - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md)