# Manly Citrus Hues Tropical Fruit Colors Make a Splash in Spring Menswear By Christina Butty | Published 2009-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spring-menswear-2010 References: [men.style](http://men.style.com/fashion/collections/S2010MEN/runwayshows) Nobody could miss the citrus-y color schemes on the menswear Spring 2010 runways. This color palette was visible on several of the major runways including Burberry Prorsum, D&G, [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists), Costume National, D’Squared, Emporio Armani, Hermes, [Issey Miyake](https://www.trendhunter.com/trends/karst-finch), John Galiano, Jean Paul Gaultier, Lanvin and [Louis Vuitton](https://www.trendhunter.com/trends/formal-mens). In some instances, the citrus color was worn in a full blown loud way, while other designers offered a subtle punch of the color to break up neutrals. While there appeared to be an emphasis on orange, green, yellow, and grapefruit pink also made appearances. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 28% | Activity: 5% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Citrus-inspired Menswear:** Opportunity to disrupt the menswear industry by incorporating citrus color schemes in Spring collections. - **Bright Color Palettes:** Disruptive innovation opportunity to introduce vibrant and bold colors into traditionally neutral-dominated fashion. - **Color-blocking Trend:** Opportunity to disrupt the fashion industry by using color-blocking techniques with citrus hues in menswear designs. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in the fashion industry, particularly in menswear, by incorporating citrus colors and bright palettes. - **Textile and Dyeing:** Opportunity for disruptive innovation in the textile and dyeing industry by developing new techniques and materials to achieve vibrant citrus colors. - **Retail:** Disruptive innovation possibilities for retailers to tap into the demand for menswear with citrus-inspired color schemes and bright palettes. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Neutral Tonal Spring Streetwear](https://www.trendhunter.com/trends/carhartt-wip-6.md) - [Zesty Summertime Candy Products](https://www.trendhunter.com/trends/skittles-citrus.md)