# Celebratory Australian Ads The 'Spring Lamb' Ad Highlights the Diversity of Australian Culture By Joey Haar | Published 2016-09-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/spring-lamb References: [mashable](http://mashable.com/2016/09/19/mla-lamb-ad-complaints/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#c1qIrIz0UuqE) & [youtube](https://www.youtube.com/watch?v=-9Ka3a7cdYw) The 'Spring Lamb' ad put out by Meat and Livestock Australia celebrates diversity. Though ostensibly purporting the idea that lamb can bring people of all races, ethnicities, genders, sexual orientations, and more together, the ad more broadly does an impressive and charming job of highlighting diversity in both Australia and the world as a whole. The ad campaign begins with a white male (set up as the host of the ad) who almost immediately gets replaced by a more diverse host. It continues with a tracking shot of a [diverse cast of characters](https://www.trendhunter.com/trends/lee-kum-kee1) on an idyllic pasture gathering around for some [lamb kebabs](https://www.trendhunter.com/trends/grassfed-lamb-recipe). The Spring Lamb ad has been received positively, making it a successful response to public criticism of Meat and Livestock Australia's former ad campaigns that attempted to make lamb a macho meat. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Celebrating Diversity:** Opportunity to create inclusive marketing campaigns that appeal to a diverse customer base. - **Representation in Advertising:** Potential for brands to showcase diversity and create meaningful connections with their target audience. - **Leveraging Cultural Identity:** Chance to highlight cultural diversity and bridge different communities through marketing initiatives. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunities exist in developing inclusive and representative advertising strategies. - **Food and Beverage:** The food industry can explore the potential of embracing diversity and cultural identities in their marketing campaigns. - **Film and Entertainment:** Opportunity to produce diverse and inclusive content that reflects the multicultural society we live in. ## Related on Trend Hunter - [Influencer-Led Livestock Campaigns](https://www.trendhunter.com/trends/australian-good-meat.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Spring-Inspired Easter Market Ads](https://www.trendhunter.com/trends/fresh-thyme-market.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Diversity-Focused Cognac Campaigns](https://www.trendhunter.com/trends/more-is-made-by-the-many.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md)