# Clownish Spring Editorials This Spring Editorial for Numero Tokyo Features Bright Face Paint By Lacey-Jane Walsh | Published 2014-02-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/spring-editorial References: [fashioncow](http://fashioncow.com/2014/02/sofia-sanchez-mauro-mongiello-springs-best-show-numero-tokyo-march-2014/) & [numero.jp](http://numero.jp/) This vibrant spring editorial for Numero Tokyo incorporates flashy fashion and eccentric face paints, making it seem almost clown-inspired. Photographers Sofia Sanchez and Mauro Mongiello are behind this colorful series, entitled 'Spring's Best of Show.' The models featured in this editorial (Valerija Kelava, Dasha Gold, Lisa Verberght and Laura O’Grady) sport [sparkling cocktail dresses](https://www.trendhunter.com/trends/reformation-spring-2025), bright headbands, oddly patterned jumpsuits and other peculiar pieces. The makeup in this series can only be described as bold. Many shots feature bright red lipstick shades and blue eyeshadow, making these models seem like chic circus performers. These bubbly spring fashion captures will inspire fashionistas to embrace [bold outfits this coming season](https://www.trendhunter.com/trends/vowels-1). With winter almost over it's time to welcome back bright colors. These looks are extremely lively and impossible to ignore. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Bold Fashion:** There is an opportunity for fashion brands to embrace bold and eccentric styles that incorporate vibrant colors and unconventional patterns. - **Eccentric Makeup:** The beauty industry could explore the creation of bold and unconventional makeup looks that incorporate bright colors and theatrical elements. - **Clown-inspired Aesthetics:** Businesses in various industries, such as entertainment and event planning, could tap into the trend of clown-inspired aesthetics to create memorable and visually striking experiences. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend of bold fashion by designing and marketing clothing pieces that embrace vibrant colors and unconventional patterns. - **Beauty:** The beauty industry has an opportunity to create and market bold and unconventional makeup products that cater to individuals looking to experiment with eccentric looks. - **Entertainment:** Entertainment businesses can leverage the trend of clown-inspired aesthetics to create unique and visually captivating performances, events, or experiences. ## Related on Trend Hunter - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)