# Playful Springtime Doughnuts The New Krispy Kreme Spring Doughnuts Come in Three Varieties By Michael Hemsworth | Published 2019-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spring-doughnuts References: [chewboom](https://www.chewboom.com/2019/04/08/krispy-kreme-unveils-2019-easter-inspired-doughnut-collection/) & [krispykreme](https://www.krispykreme.com) The new Krispy Kreme Spring doughnuts have been announced by the brand as an offering for consumers who are looking for a playful treat to enjoy alongside the arrival of warmer temperatures. The doughnut collection consists of three varieties including the Bunny Doughnut, Chick Doughnut and Decorated Egg Doughnut that are all finished with a tasty within. The doughnuts bring a vibrant touch to the offerings from the brand and expand the appeal to be suitable for all members of the family. The Krispy Kreme Spring doughnuts are available only for a [limited time](https://www.trendhunter.com/trends/krispy-kreme-st-patricks-day) starting on April 8 and were spoken on by Chief Marketing Officer at Krispy Kreme Doughnuts Dave Skena who said, "Spring is a time of renewal and optimism, and these fun, decorative doughnuts will put a warm smile on everyone’s face." Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 39% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-time Offerings:** Disruptive innovation opportunity: Creating exclusive, seasonal products to drive customer excitement and urgency. - **Family-friendly Treats:** Disruptive innovation opportunity: Developing playful food options that appeal to all members of the family. - **Seasonal Branding:** Disruptive innovation opportunity: Updating product packaging and marketing strategies to reflect the changing seasons. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Introducing limited-time menu items to generate buzz and increase customer traffic. - **Bakery:** Disruptive innovation opportunity: Designing whimsical and themed pastries to attract a wider customer base. - **Food Retail:** Disruptive innovation opportunity: Collaborating with brands to create exclusive, seasonal products that drive excitement and increase sales. ## Related on Trend Hunter - [Easter-Honoring Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter.md) - [Mini Springtime Donuts](https://www.trendhunter.com/trends/spring-mini-doughnuts.md) - [Miniature Springtime Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis.md) - [Easter-Themed Doughnut Collections](https://www.trendhunter.com/trends/krispy-kreme-5.md) - [Florally Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts.md) - [Floral Springtime Donut Ranges](https://www.trendhunter.com/trends/happy-flowers-donuts.md) - [Spring-Themed Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-spring-seasonal-cookie-dough.md) - [Indulgent Post-Holiday Donuts](https://www.trendhunter.com/trends/krispy-kreme-winter-seasonal-collection.md) - [Candy-Topped Easter Donuts](https://www.trendhunter.com/trends/dreamdonut.md)