# Promotional Spring Doughnuts Krispe Kreme Has Introduced a Spring Doughnut Line for Easter By Ell Smith | Published 2018-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spring-doughnut References: [today](https://www.today.com/food/krispy-kreme-reese-s-peanut-butter-egg-easter-doughnut-t125334) & [krispykreme](https://krispykreme.com/doughnuts) In celebration of the changing seasons, Krispe Kreme released a [spring doughnut collection](https://www.trendhunter.com/trends/happy-flowers-donuts) that's filled with vibrant colors, and Easter-inspired motifs. One of the most exciting confections from the line is the [Reese’s](https://www.trendhunter.com/trends/reeses-salty-sweet-doughnuts) Peanut Butter Egg Doughnut, which boasts a vibrant exterior that's reminiscent of an Easter Egg. The doughnut has been dipped in chocolate, decorated with blue and yellow frosting and nuts and filled with a creamy sweet peanut butter filling that's found inside Reese Pieces. The other spring-ready treats from the line include a chocolate glazed doughnut that's been finished with colorful sprinkles and a an adorable yellow-clad confection that's reminiscent of a baby chick. Perfect for sharing with loved ones this Easter holiday, Krispe Kreme's spring doughnut line is sure to impress. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spring Doughnut Collection:** Introducing a collection of vibrant and Easter-inspired doughnuts with colorful designs and flavors. - **Reese's Peanut Butter Egg Doughnut:** Creating a doughnut with a vibrant exterior, chocolate dip, blue and yellow frosting, nuts, and a sweet peanut butter filling. - **Baby Chick Doughnut:** Designing an adorable yellow-clad doughnut that resembles a baby chick. ### Industries Being Reshaped - **Bakery:** Disruptive Innovation Opportunity: Infusing creativity and seasonality into baked goods to attract new customers. - **Food Retail:** Disruptive Innovation Opportunity: Incorporating unique and visually appealing products to enhance customer experience. - **Confectionery:** Disruptive Innovation Opportunity: Experimenting with unconventional flavors and designs to offer novelty sweets. ## Related on Trend Hunter - [Miniature Springtime Donuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis-donuts.md) - [Easter-Honoring Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter.md) - [Miniature Springtime Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis.md) - [Mini Springtime Donuts](https://www.trendhunter.com/trends/spring-mini-doughnuts.md) - [Candy-Topped Easter Donuts](https://www.trendhunter.com/trends/dreamdonut.md) - [Florally Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts.md) - [Marshmallow-Topped Easter Donuts](https://www.trendhunter.com/trends/easter-raised-donut.md) - [Peanut Butter Doughnut Collections](https://www.trendhunter.com/trends/reeses-salty-sweet-doughnuts.md) - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md)