# Condiment-Covered Commercials 'Spring Advertising' Showcases a Ketchup Clad Fashionista By Kamal Musharbash | Published 2010-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spring-advertising References: [adpunch.org](http://www.adpunch.org/entry/john-casablancas-institute-born-to-do-this/) & [springadvertising](http://www.springadvertising.com/) The latest campaign by [Spring Advertising](https://www.trendhunter.com/trends/fresh-thyme-market) is achingly adorable. Promoting for the [John Casablancas Institute](https://www.trendhunter.com/trends/blue-sky-miners) (a fashion design, make-up and hair school), the campaign showcases children's attempts at a fashionable experience. This campaign promotes the universal message that certain youths are able to pinpoint their career interests and talents at a young age. As funny as the ad is, Spring Advertising also managed to touch upon a more serious idea through this commercial. **Implications** - Consumers in contemporary society look for products that take an [unconventional aesthetic](https://www.trendhunter.com/trends/adidas-originals-new-campaign). Items that feature a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Unconventional Aesthetics:** Disruptive innovation opportunity: Companies could develop more designs with unconventional aesthetics to attract attention. - **Differentiation:** Disruptive innovation opportunity: Products with a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others. - **Youthful Talent:** Disruptive innovation opportunity: Promote the idea that certain youths can pinpoint their career interests and talents at a young age. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Integrate unconventional aesthetics into fashion design to attract attention. - **Make-up:** Disruptive innovation opportunity: Develop unique makeup products that offer a one-of-a-kind aesthetic. - **Haircare:** Disruptive innovation opportunity: Create innovative hair products that cater to individuals looking to differentiate themselves. ## Related on Trend Hunter - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)