# Avant-Garde Ad Platforms Spredbudskabet Website Crowdsources Funds for Ads Aimed at Social Change By Christopher DeLuca | Published 2011-05-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/spredbudskabet-website References: [springwise](http://www.springwise.com/marketing_advertising/spredbudskabet/) & [spredbudskabet.dk](http://spredbudskabet.dk/) The Spredbudskabet website is an innovative concept to help companies and nonprofits geared towards bringing about some form of social change fund their ads. The Danish platform crowdsources funding for [non-commercial causes](https://www.trendhunter.com/trends/nut-tree) on its website. The Spredbudskabet website displays the ads for people to select and while it offers the opportunity to be funded, it also gives those ads a forum to broadcast their messages. Examples of ads selected include destigmatizing unemployment and addressing homosexuality in the household. The [crowd-funding model](https://www.trendhunter.com/trends/indiegogo) has worked in other areas, and it is interesting to see it brought to the noble cause of spreading non-commercial messages. The Spredbudskabet website is an attempt to level the playing field that is dominated by [corporate messages](https://www.trendhunter.com/trends/goodbrand-impact). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 4% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Crowdfunding-for-cause:** Crowdfunding platforms tailored for non-commercial causes could disrupt traditional advertising models and offer a new way to promote social change advertisements. - **Community-curated Ads:** Ads that are curated by online communities could provide an engagement opportunity for audiences while amplifying non-commercial messages. - **Non-profit Marketing:** Non-profits could leverage marketing strategies that prioritize social messaging and community engagement over product sales. ### Where This Applies - **Advertising:** Advertising agencies could benefit from partnering with crowdfunding platforms that allow for community-curated ads and creating campaigns tailored for non-commercial causes. - **Non-profit:** Nonprofit organizations could integrate a community-driven marketing approach into fundraising campaigns, furthering their social cause messaging and increasing audience engagement. - **Crowdfunding:** Crowdfunding platforms could market themselves to non-commercial cause-oriented organizations to leverage their fund-raising capabilities and community-curated ad approach. ## Related on Trend Hunter - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Consumer Values-Based Audiences](https://www.trendhunter.com/trends/valuesbased-audiences.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [Website Donation Tools](https://www.trendhunter.com/trends/sponsorapp.md) - [Decentralized Ad Platforms](https://www.trendhunter.com/trends/city-17.md) - [Startup Promotion Platforms](https://www.trendhunter.com/trends/spacehunt.md) - [Crowdfunding Feedback Platforms](https://www.trendhunter.com/trends/feedfund.md) - [Swipable Curated Ad Inspiration](https://www.trendhunter.com/trends/swipify.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)