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# Single-Serve Nut Butters
The PROBAR Spreadable Nut Butters Come in Single-Serve Packets

By Katherine Pendrill | Published 2016-07-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spreadable-nut-butters
References: [trndmonitor](https://trndmonitor.com/snack-spotlight-probar-chocolate-peanut-butter/) & [theprobar](http://theprobar.com/)

PROBAR is selling a line of spreadable nut butters that come in handy [single-serve packets](https://www.trendhunter.com/trends/manuka-honeys). While nut butter has become extremely popular in recent years, it is not the easiest product to enjoy on the go. Now consumers have a handy way to take nut butter on the go with PROBAR's pre-portioned packets.

The PROBAR spreadable nut butters are made from certified organic ingredients that are free of both gluten and GMOs. Made from nuts such as peanuts, [almonds and cashews](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread), the tasty spreads are an excellent source of protein. As a result, the nut butters are a perfect complement to everything from fresh fruit to cheese and crackers.

Available in delicious flavor combination such as Mixed Berry Almond and Chocolate Peanut, the single-serve spreads are perfect for snacking on the go.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 49% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Single-serve Convenience:** The trend of on-the-go snacks creates an opportunity for single-serve packaging innovation.
- **Organic, Gluten-free, Non-gmo:** Consumers demand healthy, natural ingredients, creating an opportunity in the nut butter market for certified organic, gluten-free, and non-GMO products.
- **Innovative Flavor Combinations:** The introduction of new, exciting flavor combinations can disrupt the traditional nut butter market and appeal to consumers' search for variety.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry has an opportunity to innovate with new snack products that fit consumers' busy lifestyles.
- **Organic and Non-gmo:** Organic and non-GMO industries have an opportunity to capitalize on consumers' desire for healthy, natural foods in the snacking market.
- **Flavor and Ingredient Innovation:** Companies in the flavor and ingredient industry can partner with nut butter manufacturers to create new, exciting flavor combinations and natural, healthy ingredients.

## Related on Trend Hunter

- [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md)
- [Modern Peanut Butter Packets](https://www.trendhunter.com/trends/one-trick-pony-1.md)
- [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md)
- [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md)
- [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md)
- [Almond Butter Oat Bars](https://www.trendhunter.com/trends/pip-and-nut-1.md)
- [Crispy Nut-Packed Protein Bars](https://www.trendhunter.com/trends/pip-nut-protein-bars.md)
- [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md)
- [Decadent Nut-Based Snacks](https://www.trendhunter.com/trends/realsy-nut-butter-dates.md)
