# Convenient Cheese Tubs This Spreadable Cheese Packaging Makes the Product Even More Appealing By Amelia Roblin | Published 2015-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spreadable-cheese References: [packageinspiration](http://www.packageinspiration.com/melt.html/) & [behance.net](https://www.behance.net/gallery/32366297/Melt) First of all, the concept of [spreadable cheese](https://www.trendhunter.com/trends/leerdammer-original-spreadable) is a mouthwatering one; the accessibility of simply scooping dairy deliciousness onto your sandwich with no effortful slicing required just sounds too good to be true. Now, combine this with a solid product name and [aesthetically appealing packaging](https://www.trendhunter.com/trends/selfpacking-cheese), and you've got a game-changing grocery item. The containers of Melt Cheese are similar to those for yogurt or pints of ice cream, but they contain cheesy flavor favorites such as [onions and garlic, curry and bacon](https://www.trendhunter.com/trends/seriously-spreadable-black-pepper). The consumer can be confident in the quality of such enticing ingredients because the branding design by Arthur William Presser is tidy and contemporary. A solid color circle signifies the variety while a subtle checkered backdrop evokes memories of pleasant picnics. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spreadable Cheese Packaging:** Innovative packaging for spreadable cheese is a trend that presents opportunities for disruption in the food packaging industry. - **Convenient Food Products:** Convenience-focused food products like Melt Cheese are becoming increasingly popular and companies can innovate in the way they package and market them. - **Premium Ingredients and Branding:** Combining premium ingredients with aesthetically pleasing branding, as seen with Melt Cheese, is a trend that presents opportunities for disruptive innovation in the dairy and gourmet food industries. ### Sectors Adopting This - **Food Packaging Industry:** Innovative spreadable cheese packaging solutions like those seen with Melt Cheese present opportunities for disruption within the food packaging industry. - **Convenience Food Industry:** Convenience-focused food products like Melt Cheese have potential for disruptive innovation in industries centered around convenience foods. - **Dairy and Gourmet Food Industries:** Premium ingredients and aesthetically pleasing branding, as seen with Melt Cheese, present opportunities for disruptive innovation in the dairy and gourmet food industries. ## Related on Trend Hunter - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Value-Minded Whipped Cheeses](https://www.trendhunter.com/trends/rondel-by-prsident.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [Cheeseball-Inspired Private Label Spreads](https://www.trendhunter.com/trends/totally-cheeseball-cheese-spread.md) - [Spreadable Mature Cheese Products](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese.md) - [Squeezable High-Protein Cheeses](https://www.trendhunter.com/trends/primula-cheese-products.md) - [Whipped Spreadable Cheese Products](https://www.trendhunter.com/trends/meiji-spreadable-matured-cheese-blend.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Spreadable Dutch Cheeses](https://www.trendhunter.com/trends/leerdammer-original-spreadable.md)