# Coffee-Infused Butters Megmilk Snow Brand Has Created Spreadable Caffeine for the Sleep-Deprived By Katherine Pendrill | Published 2017-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spreadable-caffeine References: [munchies.vice](https://munchies.vice.com/en/articles/coffee-butter-now-exists-to-help-you-deal-with-mornings) & [mashable](http://mashable.com/2017/02/16/coffee-butter-japan/) For those who are looking for a way to get an early-morning energy boost without the need to down a scalding-hot cup of coffee, the new spreadable caffeine creation from Japan's Megmilk Snow Brand may be the perfect solution. Designed to celebrate the 55th anniversary of the brand's ever-popular [instant coffee](https://www.trendhunter.com/trends/incredibrew), the new product could be the perfect breakfast solution for sleep-deprived consumers. Megmilk Snow Brand's spreadable caffeine is similar to in texture to butter, but is infused with the taste of coffee. The soft spread is designed to be used on all of the same products that butter normally would be, including toast, bagels and croissants. Available in Japan as of March 1st, the [energy-boosting spread](https://www.trendhunter.com/trends/energy-sprays) gives consumers a delicious way to get their daily dose of caffeine. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spreadable-caffeine Products:** The creation of spreadable caffeine products offers a convenient way for consumers to get an energy boost without the need for traditional coffee. - **Alternative Breakfast Solutions:** Spreadable caffeine products provide a unique and flavorful breakfast option for sleep-deprived consumers looking to start their day with an energy boost. - **Coffee-inspired Food Innovations:** The development of coffee-infused butters opens up possibilities for creating new coffee-inspired food products that cater to coffee lovers' taste preferences. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the creation of spreadable caffeine products as a new category that caters to consumers' need for convenience and energy boost. - **Bakery:** Bakeries can innovate their menu by offering coffee-infused butters as a unique spread option for their baked goods, attracting coffee lovers and those looking for an energy boost. - **Coffee and Instant Coffee:** The coffee industry can embrace the trend of coffee-infused butters and explore partnerships or new product development to capitalize on consumers' interest in coffee-flavored innovations. ## Related on Trend Hunter - [Functional Indonesian Coffees](https://www.trendhunter.com/trends/caramel-indonesian-coffee.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Whipped Spreadable Cheese Products](https://www.trendhunter.com/trends/meiji-spreadable-matured-cheese-blend.md) - [THC-Infused Chocolate Hazelnut Spreads](https://www.trendhunter.com/trends/thcinfused-chocolate-hazelnut-spread.md) - [Red Bean-Flavored Toast Spreads](https://www.trendhunter.com/trends/bourbon-nosete-yaku-an-butter-sheets.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md)