# Grass-Fed Spreadable Butters Truly Grass Fed Now Offers Spreadable Butter Tubs By Katherine Pendrill | Published 2022-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spreadable-butter-tubs References: [dairyfoods](https://www.dairyfoods.com/articles/95488-truly-grass-fed-debuts-spreadable-butter) & [prnewswire](https://www.prnewswire.com/news-releases/truly-grass-fed-introduces-new-spreadable-butter-at-specialty-food-associations-winter-fancy-food-show-2022-301471328.html)  [Truly Grass Fed](https://www.trendhunter.com/trends/irish-oat-milk), the Irish maker of sustainably-produced dairy products, launched its new spreadable butter tubs at the 2022 Winter Fancy Food Show. Back in 2019, Truly Grass Fed introduced its carefully crafted [grass-fed Irish butter and cheese](https://www.trendhunter.com/trends/nancys-organic-butter) to the U.S. market. Now the brand is going a step further with the launch of its new spreadable butter tubs. This product consists of smooth and creamy butter made from just two ingredients: salt and fresh sweet cream sourced from grass-fed cows. The premium ingredients give the butter a uniform, golden color, smooth mouthfeel, and natural spread-ability. As Nicola O'Connell, Head of Commercial for Truly Grass Fed explains, "We know that nothing compares to seeing and tasting the difference of dairy from happy, grass-fed Irish cows." Image Credit: Truly Grass Fed ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Grass-fed Products:** There is a growing demand for sustainably-produced dairy products, especially those from grass-fed cows, presenting opportunities for companies to innovate their product lines. - **Spreadable Butters:** Consumers are looking for easy-to-use products that provide convenience and quality, indicating a need for more spreadable butter options on the market. - **Clean Label Ingredients:** The popularity of clean label ingredients and transparency in the food industry creates an opportunity for companies to highlight premium, minimal ingredient products like Truly Grass Fed's spreadable butters. ### Where This Applies - **Dairy Products:** The dairy industry can innovate by prioritizing sustainable and ethical farming practices that produce high-quality grass-fed dairy products in response to growing consumer demand. - **Snack Foods:** The snack food industry can benefit from the convenience and versatility of spreadable butter products as an ingredient or standalone item. - **Grocery Retail:** Grocery retailers can offer more premium, clean label options like Truly Grass Fed's spreadable butters to meet the needs of consumers seeking high-quality, transparent products. ## Related on Trend Hunter - [Simple Recipe Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-spreadable-butter.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Flavor-Enhanced Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-butter-blends.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md) - [Free-Range British Butters](https://www.trendhunter.com/trends/organic-salted-butter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [Spreadable Low-Fat Butters](https://www.trendhunter.com/trends/salted-spreadable-butter.md)