# Botanical Cleanser Branding Spread Studio Designs Fresh and Simple Packaging for 'underwearables' By Susan Keefe | Published 2012-07-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/spread-studio References: [lovelypackage](http://lovelypackage.com/underwearables/) & [spreadstudio](http://www.spreadstudio.com/) The all-natural soap company 'underwearables' enlisted the creative assistance of design firm Spread Studio to help create the perfect packaging for the brand's [eco-friendly cleansers](https://www.trendhunter.com/trends/folie). The result of this collaboration is a series of [simple and sweet boxes and wrappers](https://www.trendhunter.com/trends/panoxyl) that speak to the sustainable practices of the company. Spread Studio kept things fresh and clean with neat white packages adorned with foliage in silhouette. The design team wanted to keep the packaging as uncluttered as the soap's ingredient list. The [scrub and soap bars](https://www.trendhunter.com/trends/gardeners-soap-bar) are comprised of such simple makings as arabica beans, sea sand, black seed and sea salt. The 'underwearables' wanted its ethical approach and the artisan quality to be front and centre, and Spread Studio has accomplished just that. Fresh, refined and beautifully simple, the 'underwearables' packaging celebrates the natural ingredients found in every bar. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Simple Packaging Design:** Exploring minimalistic packaging design that aligns with the brand's values of sustainability and simplicity. - **Eco-friendly Cleansers:** Rising demand for all-natural and environmentally-friendly cleanser products that promote sustainability and ethical practices. - **Artisan Quality Products:** Growing interest in handcrafted and high-quality products that highlight unique ingredients and the care involved in the production process. ### Industries Being Reshaped - **Natural Skincare:** Opportunity for companies in the natural skincare industry to emphasize eco-friendly packaging and showcase the purity of their ingredients. - **Sustainable Consumer Goods:** Increasing market potential for brands that prioritize sustainability in their product packaging and materials. - **Artisanal Soap Manufacturing:** Potential for small-scale soap manufacturers to attract consumers by offering handmade soaps with unique ingredients and premium quality. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md)