# Spray-Painted Logo Sneakers Nike Unveils Its New Blazer Mid ’77 with Spray-Painted Logo By Mickey Phoon | Published 2023-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spraypainted-logo-sneakers References: [sneakernews](https://sneakernews.com/2023/04/30/nike-blazer-mid-77-black-white-fuchsia-fd6924-001/) [Nike](https://www.trendhunter.com/trends/air-max-plus-5) has revealed its latest spray-painted logo sneakers of its Blazer Mid '77 model. The sneaker model is Nike's first official basketball shoe made for the court, released in 1973 and named after the [NBA's](https://www.trendhunter.com/trends/nocta-x-nike-iceman) [Portland Trail Blazers](https://www.trendhunter.com/trends/cascade-backpack-kids). Since then, the sneakers have transitioned towards a street basketball theme. The new sneakers arrive in black leather uppers in a high-top model. There is an exposed stitching design on the sneakers with Nike branding in capital letters on the heel tab. The sneakers' standout design is the white spray paint that is utilized onto the lateral side in the shape of Nike's logo branding within the exposed stitching, which is also in the shape of Nike's logo branding. The spray paint extends all the way around the heel of the sneakers. Other details include white midsoles, rose pink soles as well as insoles. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 83% | Activity: 16% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Spray-painted Sneakers:** Opportunity to experiment with spray-painting techniques on footwear for unique and artistic designs. - **Retro Sneaker Revival:** Revive classic and vintage sneaker designs with modern updates and unique branding techniques. - **Streetwear-inspired Footwear:** Create footwear inspired by streetwear culture that blends fashion and athletic performance. ### Sectors Adopting This - **Footwear Industry:** Incorporate unique branding and artistic techniques into sneaker design to appeal to fashion-forward consumers. - **Fashion Industry:** Collaborate with sneaker brands to create footwear that blends fashion trends with sneaker technology. - **Athletic Industry:** Introduce new sneaker designs that incorporate artistic elements for unique styling and aesthetic appeal. ## Related on Trend Hunter - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Open-Stitch Designed Lifestyle Shoes](https://www.trendhunter.com/trends/killshot-2.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Black Denim-Adorned Sneakers](https://www.trendhunter.com/trends/black-label-1.md) - [Stealthy Monochromatic Court Sneakers](https://www.trendhunter.com/trends/killshot-2-sneaker.md) - [Sleek Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/court-shot.md)