# Meticulous Graphic Backpacks Rock the Streets With These Detailed Designs From Spraygound By Kayla Colanardi | Published 2011-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sprayground References: [holycool.net](http://www.holycool.net/2011/07/sprayground-backpacks.html) & [sprayground.net](http://www.sprayground.net/shop) Sprayground was started by the New York City designer DBD, who took inspiration from [street artists](https://www.trendhunter.com/trends/eastpak-launched) and decided to make a backpack that allowed for the easy and stylish transport of materials. These Sprayground backpacks are incredibly colorful and even appear custom-made. Backpacks can have a bad reputation for being unfashionable, but these transporters are [stylish and eye-catching](https://www.trendhunter.com/trends/fjallraven-kanken-koncept). One of my favorites is the 'Hello My Name Is' backpack because it takes something simple like a name tag and makes slight alterations to appear stylish and chic. Not only are the name tags a cool idea, but people can also demonstrate their sense of humor by writing their own witty comments. The Sprayground backpack exudes both style and uniqueness with these [graphic designs](https://www.trendhunter.com/trends/stephen-sprouse). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Backpacks:** Disruptive innovation opportunity: Develop custom-designed and vibrant backpacks to cater to fashion-conscious consumers. - **Street Art-inspired Designs:** Disruptive innovation opportunity: Collaborate with street artists to create unique backpack designs that cater to the urban fashion market. - **Personalized Name Tag Backpacks:** Disruptive innovation opportunity: Introduce customizable name tag backpacks that allow individuals to showcase their creativity and sense of style. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunity: Explore the potential of backpacks as a trendy fashion accessory and expand product ranges to meet consumer demands. - **Streetwear:** Disruptive innovation opportunity: Fuse street art influences into streetwear offerings, including backpacks, to create unique and desirable fashion items. - **Personalized Products:** Disruptive innovation opportunity: Develop a range of personalized products, including name tag backpacks, to cater to the growing demand for unique and individualized items. ## Related on Trend Hunter - [Iconic Villain Backpacks](https://www.trendhunter.com/trends/scarface-backpack.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md)