# Immersive Back-to-School Pop-Ups Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time By Laura McQuarrie | Published 2022-09-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sprayground-pop-up References: [fashionunited.uk](https://fashionunited.uk/news/retail/sprayground-opens-immersive-pop-up-in-new-york-city/2022081664661) & [sprayground](https://www.sprayground.com/blogs/sprayground/the-journey-starts-here-as-sprayground-brings-immersive-time-travel-experience-to-the-heart-of-new-york-city-in-latest-pop-up-shop)  [Sprayground](https://www.trendhunter.com/trends/at-the-edge-of-time) opened the doors to a large pop-up shop in New York City’s Time Square and it shares an immersive experience of the streetwear brand's back-to-school collection. For a limited time, the brand will be welcoming visitors into the pop-up and inviting them to travel back in time with eye-catching, photo-worthy displays, including one of the largest T-Rex statues in the world. From the brand's back-to-school collection, there are bags and RTW pieces, as well as select designs that can only be found at the pop-up site. Throughout the month, the brand will be hosting activities and collaborations with Nickelodeon, [Marvel](https://www.trendhunter.com/trends/loblaw-and-marvel) and Harlem Globetrotters. This experience from Sprayground will culminate with a catwalk show during New York Fashion Week in September. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 49% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Immersive Pop-ups:** Brands can create experiential pop-ups that attract and engage customers in a more immersive way. - **Limited Time Collections:** Limited time collections can create a sense of urgency and exclusivity around a product, encouraging customers to make a purchase. - **Brand Collaborations:** Collaborating with well-known brands in a promotion or event can increase brand exposure, attract new customers and deepen customer loyalty. ### Industries Being Reshaped - **Fashion:** Fashion brands can create immersive experiences through pop-ups and collaborations to increase engagement with customers. - **Retail:** Retailers can create limited-time collections and experiences to increase foot traffic and sales. - **Entertainment:** Entertainment brands can collaborate with fashion brands and create immersive experiences for customers to attract new audiences and drive engagement. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Iconic Villain Backpacks](https://www.trendhunter.com/trends/scarface-backpack.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)