# Whiskey-Based Deodorants 'Pit Liquor' is a Natural, Non-Toxic Spray-On Deodorant Made from Whiskey By Laura McQuarrie | Published 2017-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spray-on-deodorant References: [kickstarter](https://www.kickstarter.com/projects/1291112458/pit-liquor-natural-toxin-free-whiskey-deodorant) & [pitliquor](https://www.pitliquor.com/) There are a growing number of non-toxic and natural deodorant products on the market, but Pit Liquor sets itself apart by producing one that is made with whiskey, vodka and "other entirely edible, entirely body-friendly ingredients." What makes Pit Liquor so effective is the use of an quality organic liquor with a high alcohol content. The deodorants are formulated to kill bacteria and neutralize odors with a number of unique scent blends like: Whiskey Lavender, [Whiskey Vanilla](https://www.trendhunter.com/trends/vanilla-skin-deodorant), Whiskey Black Pepper and Unscented Vodka. To accent the fragrances, the [spray-on deodorant bottles](https://www.trendhunter.com/trends/calming-deodorant-spray) contain real sprigs of lavender, vanilla bean pod slices, whole cloves and peppercorns. Each organic ingredient is locally, environmentally, ethically and consciously sourced. Pit Liquor is currently crowdfunding on [Kickstarter](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage) and has already surpassed its initial funding goals. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Deodorants:** The trend of natural deodorants continues to grow, with Pit Liquor using whiskey as a unique ingredient. - **Scent Blends:** Consumers are increasingly seeking unique and personalized scents, as seen in Pit Liquor's whiskey-based deodorant options. - **Locally-sourced Ingredients:** The use of locally, ethically, and consciously sourced ingredients is a rising trend in the deodorant industry, as exemplified by Pit Liquor. ### Industries Being Reshaped - **Personal Care Products:** There is an opportunity for disruption in the personal care industry, specifically in the deodorant sector, by offering innovative and natural alternatives like whiskey-based deodorants. - **Alcohol Industry:** The alcohol industry could explore the potential of expanding into the personal care market by creating unique, alcohol-based products such as deodorants. - **Crowdfunding Platforms:** The success of Pit Liquor's crowdfunding campaign demonstrates the potential for disruption and innovation within the crowdfunding industry for unique and unconventional offerings. ## Related on Trend Hunter - [Brewed Beer-Scented Deodorants](https://www.trendhunter.com/trends/punk-ipa.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md)