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# Hide-And-Seek Editorials
The Robert Laby for Spray Magazine Issue is Quirky and Vogue

By Sophia Pelka | Published 2012-04-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/spray-magazine
References: [thefashionisto](http://thefashionisto.com/robert-laby-by-emanuele-fontanesi-for-spray-magazine/) & [spray-magazine](http://www.spray-magazine.com/)

The recent edition of Spray magazine features an endearing editorial, sprouting with [reworked clothing and revitalized vintage imagery](https://www.trendhunter.com/trends/creative-class-uniform). The 'Patch Work' editorial plays off of folkish vibes and 1970s high fashion. The result is a crossover between your grandmother's basement and the [iconic over-exposed advertisements for Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). The ensembles include pieces from 3.1 Phillip Lim, Lacoste Live! and more, all focusing on the [color block/patch work motif](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). The shoot was outfitted by stylist Char­lotte Briere. The editorial is sartorial, yet relaxed, exhibiting a youthfulness and style for a young man coming to his own.

The alluring editorial was lensed by photographer Emanuele Fontanesi. The artist has a masterful eye for color composition and lighting. The artistic direction of the shoot is highly complex, while maintaining a simplicity.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 23% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Patch Work Motif:** There is an opportunity for fashion brands to explore reworked clothing and revitalized vintage imagery using a patch work motif.
- **Youthful Sartorial Style:** Brands can create fashion lines that exhibit a youthful sartorial style for young men coming into their own.
- **Color Composition:** Photographers can focus on developing a masterful eye for color composition and lighting in their work.

### Who This Affects Most

- **Fashion:** Fashion brands can explore the patch work motif and create youthful sartorial styles for young men.
- **Photography:** Photographers can focus on developing color composition and lighting techniques when taking photos.
- **Magazine Publishing:** Magazines can provide more endearing and youthful editorials that exhibit a sartorial style for young men coming into their own.

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