# Youthfully Exotic Photography The Spous SS11 Campaign is Colorfully Childlike By Meghan Young | Published 2011-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spous-ss11 References: [behance.net](http://www.behance.net/gallery/Spous-Campaign-SS-2011/1273587) & [nicolinepatricia](http://www.nicolinepatricia.com) There is a look of innocence that is present in the Spous SS11 ad campaign. Oftentimes, photo series are blatantly sexual and even erotic, making it hard (especially for men) to focus on what really matters: the fashion. In this shoot, you get both a depth of feeling and emotion as well as a great showcase for the latest collection. Shot by Jakarta-based photographer Nicoline Patricia Malina, the Spous SS11 collection -- appropriately titled the Rainbow Of Life -- definitely inspired the direction of the ad campaign. By forgoing the typical "sex sells" path, the Spous SS11 campaign sets itself apart immediately. From there, the [bright and bold clothing](https://www.trendhunter.com/trends/vowels-1) that is somewhat reminiscent of the huge [color-blocking fashion fad](https://www.trendhunter.com/trends/adidas-originals-new-campaign) takes over, winning everyone and anyone who sets their eyes on it. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Color-blocking Fashion:** Disruptive innovation opportunity: Explore unique color combinations and patterns in fashion design for a bold and eye-catching aesthetic. - **Emotionally-driven Advertising:** Disruptive innovation opportunity: Develop ad campaigns that evoke a depth of feeling and emotion to resonate with consumers on a deeper level. - **Innocent and Playful Imagery:** Disruptive innovation opportunity: Utilize childlike innocence and playful elements in photography and visual content to capture attention in a refreshing way. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate innovative color-blocking techniques and designs into clothing lines to stand out in a saturated market. - **Advertising:** Disruptive innovation opportunity: Incorporate emotional storytelling techniques in ad campaigns to create more meaningful connections with target audiences. - **Photography:** Disruptive innovation opportunity: Experiment with innocent and playful concepts in fashion photography to break away from traditional and provocative styles. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)