# Talent-Highlighting Features Personal Web-Hosting Site About.Me Now Offers a Spotlight Button By Alyson Wyers | Published 2016-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spotlight-button References: [techcrunch](http://techcrunch.com/2016/01/19/about-me-adds-a-spotlight-button-so-users-can-personalize-a-call-to-action/?ncid=rss) & [about.me](http://about.me) Digital profile platform About.me recently added a new spotlight button feature that allows users to customize their call to action. The site, which allows you to create an [all-in-one online hub](https://www.trendhunter.com/trends/centralizes-links), is especially useful for professionals looking to amplify their [personal brand](https://www.trendhunter.com/trends/personal-brand-template). Now, in addition to hosting all the appropriate social media links, the service also lets people personalize the follow-up ask. Prior to the introduction of the spotlight button, users could include their social links, email and website, but could not input an icon specific to their talents. For example, with this new feature, artistic freelancers can add things like an [online portfolio](https://www.trendhunter.com/trends/good-designers) or other relevant redirects. This is just one new element About.me incorporated recently. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 41% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Personal-brand Amplification:** About.me's spotlight button feature allows professionals to customize their call to action, presenting a disruptive innovation opportunity in personal-brand amplification. - **Customized Call to Action:** About.me's spotlight button feature enables users to personalize their follow-up ask, creating a disruptive innovation opportunity in customized call to action. - **Talent-specific Profiling:** About.me's spotlight button feature allows users to highlight their talents with icons and redirects, presenting a disruptive innovation opportunity in talent-specific profiling. ### Where This Applies - **Digital Profile Platforms:** About.me's spotlight button feature enhances the value proposition of digital profile platforms by enabling personal-brand amplification through customizable call to action. - **Freelance Platforms:** About.me's spotlight button feature offers freelancers the opportunity to showcase their talents and relevant redirects, disrupting traditional freelance platforms. - **Personal Website Services:** About.me's spotlight button feature enhances the capabilities of personal website services by enabling talent-specific profiling through customizable call to action. ## Related on Trend Hunter - [Link Showcase Platforms](https://www.trendhunter.com/trends/context-bio.md) - [Professional Portfolio Builders](https://www.trendhunter.com/trends/profiler.md) - [Streamlined Resume-to-Portfolio Tools](https://www.trendhunter.com/trends/urlmesite.md) - [Linkedin Creator Features](https://www.trendhunter.com/trends/linkedin-2.md) - [Comprehensive Link-in-Bio Resources](https://www.trendhunter.com/trends/manybio.md) - [Professional Portfolio Tools](https://www.trendhunter.com/trends/akenotex.md) - [Custom Personal Landing Pages](https://www.trendhunter.com/trends/heropage.md) - [Portfolio Link Builders](https://www.trendhunter.com/trends/linkify-bio.md) - [Music Content Campaign Tools](https://www.trendhunter.com/trends/showcase-tool.md)