# Streaming Service Sneakers The Spotify x Reebok Zig Kinetica Ultrasounds Collection is Artistic By Michael Hemsworth | Published 2020-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spotify-x-reebok-zig-kinetica-ultrasounds-collection References: [yankodesign](https://www.yankodesign.com/2020/09/29/reebok-spotify-release-unique-sneakers-and-playlists-to-reflect-the-vibe-of-your-favorite-city/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [reebok](https://www.reebok.com/us/undersounds--new-york-zig-kinetica-shoes/FY2880.html) The [Spotify](https://www.trendhunter.com/trends/spotify-merch-hub) x [Reebok](https://www.trendhunter.com/trends/reebok-x-danielle-guizio) Zig Kinetica Ultrasounds Collection has been unveiled as a limited-edition footwear range from the two brands that will provide fashion-forward consumers with a way to pay homage to different cities. The collection consists of three city-inspired styles including New York [Minute](https://www.trendhunter.com/trends/one-minute-ready-lip), Atlanta Lemon Pepper and Houston Candy Paint, which are sure to satisfy avid fans of each metropolis. Each sneaker is also printed with a code that can be scanned via the user's smartphone to let them enjoy a playlist inspired by the city itself for a holistic experience. The Spotify x Reebok Zig Kinetica Ultrasounds Collection is available in limited numbers at a price point of $120 per pair and come I unisex sizing to suit any wearer. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Location-inspired Footwear:** Fashion brands can explore the concept of location-inspired footwear collections to attract consumers interested in representing their favourite cities. - **Interactive Apparel:** Fashion technology companies can incorporate interactive features into apparel, like the collection's scan-to-playlist feature, to create a more immersive user experience. - **Brand Collaborations:** Businesses can take advantage of brand collaborations, like the Spotify x Reebok partnership, to tap into new markets and create unique products that appeal to a wide range of consumers. ### Who This Affects Most - **Fashion:** Fashion brands can utilize the trend of location-inspired products like the Spotify x Reebok Zig Kinetica Ultrasounds Collection to appeal to consumers seeking personalized products. - **Music Streaming:** Music streaming services can explore collaborations with fashion brands to create unique product experiences, like the scan-to-playlist feature of the Spotify x Reebok collection. - **Retail:** Retail companies can capitalize on the trend of brand collaborations, like the Spotify x Reebok collection, to offer exclusive and sought-after products that drive traffic to their stores and online platforms. ## Related on Trend Hunter - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Speedy Video Game-Inspired Sneakers](https://www.trendhunter.com/trends/sonic-the-hedgehog-x-reebok.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md)