# Music-Streaming Video Series Spotify Video is Launching 12 Original Series on the Theme of Music By Laura McQuarrie | Published 2016-05-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/spotify-video References: [wersm](http://wersm.com/spotify-takes-on-youtube-red-with-12-original-video-shows/) & [spotify](http://www.spotify.com/) Following the launch of [Spotify](https://www.trendhunter.com/trends/spotify-courses) video at the beginning of this year, Spotify is now introducing 12 original video shows. Previously, Spotify has only been showcasing videos by other creators, so these new films mark a significant departure from the norm for the music-streaming service. Spotify's 12 original series are music-themed and consist of episodes that go on for about 15 minutes. 'Drawn & Recorded' is an animated show that highlights different musical artists, while 'Landmark' is more of a study on music history. While the music-streaming service is first and foremost thought of as a destination for music, this original video content is set to compete with existing offerings from Apple Music, [Netflix](https://www.trendhunter.com/trends/netflix-and-iheartmedia) and [YouTube](https://www.trendhunter.com/trends/video-podcast) Red. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Original Video Content:** Opportunity for music-streaming services to create their own original video content to compete with existing platforms. - **Music-themed Series:** Potential for the creation of music-themed video series to cater to the interests of music enthusiasts. - **Short-form Episodes:** Opportunity to develop short-form episodes that run for about 15 minutes, catering to consumers with limited time. ### Industries Being Reshaped - **Music-streaming Services:** Potential for music-streaming services to expand their offerings and differentiate themselves from competitors through original video content. - **Entertainment:** Opportunity for the entertainment industry to explore new ways of storytelling and engaging with audiences through music-themed video series. - **Digital Video Platforms:** Potential for digital video platforms to partner with music-streaming services or create their own music-themed series to attract and retain users. ## Related on Trend Hunter - [Music App Learning Courses](https://www.trendhunter.com/trends/spotify-courses.md) - [In-App Educational Video Courses](https://www.trendhunter.com/trends/video-courses.md) - [Music App Discovery Features](https://www.trendhunter.com/trends/music-app-features.md) - [Accessible Video Podcasts](https://www.trendhunter.com/trends/video-podcast.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Lyrical Captioned Music Streaming](https://www.trendhunter.com/trends/music-streaming-service-features.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Text Prompt AI-Generated Playlists](https://www.trendhunter.com/trends/personalized-soundtrack.md) - [Music Service Concert Tickets](https://www.trendhunter.com/trends/spotify-tickets.md)