# Music Streaming Telecom Perks AT&T is Offering Unlimited Customers a Free Spotify Premium Account By Michael Hemsworth | Published 2019-08-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/spotify-premium References: [geeky-gadgets](https://www.geeky-gadgets.com/att-adds-free-spotify-premium-06-08-2019/) & [about.att](https://about.att.com/story/2019/att_spotify_more_options.html) [AT&T](https://www.trendhunter.com/trends/sponsored-in-flight-wi) has announced a new perk for customers that will provide them with a complementary [Spotify](https://www.trendhunter.com/trends/delta-and-spotify) Premium account to enjoy alongside their existing telecom plan. The free subscription is being made available as one of seven entertainment perks that AT&T Unlimited customers can choose from at no extra charge. This will come as welcome news to subscribers seeking to maximize their plan by enjoying content from any location without feeling restricted by data constraints. Spotify VP of Premium Partnerships Marc Hazen spoke on the new perk saying that, "We’re excited to begin this new relationship with AT&T to provide millions of their customers with a seamless listening experience and easy access to more than 50 million tracks, billions of playlists and a variety of podcasts wherever they are. We continue to build relationships with world-class partners like AT&T to bring our Spotify Premium product to new audiences in the U.S. and across the globe.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Telecom Entertainment Perks:** AT&T's offering of a free Spotify Premium account to its Unlimited customers demonstrates the trend of telecom companies providing additional entertainment options to enhance customer satisfaction. - **Maximizing Telecom Plans:** The availability of complimentary Spotify Premium accounts for AT&T customers shows the trend of telecom companies offering value-added services to maximize plan usage and attract more subscribers. - **Seamless Listening Experience:** AT&T's partnership with Spotify highlights the trend of telecom companies collaborating with popular streaming platforms to deliver a seamless listening experience and expand their customer reach. ### Industries Being Reshaped - **Telecommunications:** The collaboration between AT&T and Spotify demonstrates the disruptive innovation opportunity for telecom companies to partner with content providers to differentiate their offerings and increase customer loyalty. - **Music Streaming:** The integration of Spotify Premium accounts with AT&T telecom plans presents a disruptive innovation opportunity for music streaming platforms to expand their user base and reach new audiences. - **Entertainment:** The inclusion of Spotify Premium as an entertainment perk by AT&T showcases the disruptive innovation opportunity for entertainment industries to enhance customer experiences and forge strategic partnerships with telecom providers. ## Related on Trend Hunter - [Complimentary In-Flight Music Streaming](https://www.trendhunter.com/trends/delta-and-spotify.md) - [Free Subscription-Enabled Audiobooks](https://www.trendhunter.com/trends/free-audiobooks.md) - [Sponsored In-Flight Wi Fi Perks](https://www.trendhunter.com/trends/sponsored-in-flight-wi.md) - [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md) - [Audio Streaming Expansions](https://www.trendhunter.com/trends/tunein-premium.md) - [Audiobook-Only App Subscription](https://www.trendhunter.com/trends/audiobooks-access.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md) - [Integrated Streaming Access Updates](https://www.trendhunter.com/trends/spotify-and-ea-sports.md) - [HiFi Audio Subscriptions](https://www.trendhunter.com/trends/hifi-audio.md)