# Family-Focused Streaming Apps The New Spotify Kids App is Focused on Safe Entertainment By Michael Hemsworth | Published 2019-10-31 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/spotify-kids References: [geeky-gadgets](https://www.geeky-gadgets.com/new-spotify-kids-apps-announced-31-10-2019/) & [newsroom.spotify](https://newsroom.spotify.com/2019-10-30/introducing-spotify-kids-a-new-standalone-app-for-the-next-generation-of-listeners/) The new [Spotify](https://www.trendhunter.com/trends/spotify-managed-accounts) Kids app has been announced by the streaming service to offer a more child-appropriate option to let youngsters enjoy audio content that's suitable for them. The app is designed specifically with children in mind and will provide access to music, stories and more on their own terms. Parents can rest assured that children will only have access to appropriate content that's ad-free thanks to a team of editors who are behind the scenes ensuring an attention to family-friendly varieties. The Spotify Kids app boasts an intuitive navigation that will enable youths to easily find the kind of content that suits their preferences or the mood they're in. The new app helps to fill the gap that exists with streaming services, which is usually quite focused on adult-oriented content. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Child-focused Streaming Apps:** Streaming services can expand their market and cater to a younger audience by developing safe streaming options with curated family-friendly content. - **Personalized Navigation for Kids:** Streaming services can leverage intuitive navigation and user preferences to cater the kid-appropriate content in a more personalized manner. - **Editorial Curation for Ad-free Experience:** Streaming services can incorporate editorial curation techniques for a safe and ad-free experience for children, while creating a competitive edge in the market. ### Who This Affects Most - **Streaming Services:** Streaming platforms can tap into the market of children's entertainment through specialized apps that cater to a younger audience, expanding their audience and brand value. - **Child-centric Media Companies:** Media companies can leverage their expertise in child-friendly content to collaborate with streaming services and create a profitable niche market for safe children's entertainment. - **Parental Control Apps:** Parental control apps can sync with streaming services to provide a safer internet environment for children, by limiting access to age-appropriate content and setting usage guidelines. ## Related on Trend Hunter - [Kid-Safe Streaming Services](https://www.trendhunter.com/trends/gabb-music-streaming-services.md) - [Kid-Safe Music Apps](https://www.trendhunter.com/trends/kidsafe-music.md) - [Managed Music Streaming Accounts](https://www.trendhunter.com/trends/spotify-managed-accounts.md) - [Kid-Friendly Podcast Services](https://www.trendhunter.com/trends/wondery.md) - [Gen Alpha-Focused Podcast Apps](https://www.trendhunter.com/trends/storybutton.md) - [Kid-Friendly Streaming Services](https://www.trendhunter.com/trends/parental-watchlists.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md) - [Child-Friendly Streaming Service Clips](https://www.trendhunter.com/trends/netflix-kids-clips.md) - [Screen-Free Kids Streaming Speakers](https://www.trendhunter.com/trends/jooki.md)