# Musical Lipstick Campaign Collaborations Spotify and Pat Mcgrath Have Partnered in 'So Obsessed' By Ell Smith | Published 2017-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spotify-and-pat-mcgrath References: [hypebae](https://hypebae.com/2017/11/pat-mcgrath-spotify-liquilust-007-lipstick-revelation-red-possessed-nightshade) & [open.spotify](https://open.spotify.com/artist/0uGk2czvcpWQA383Im6ajf) [Spotify](https://www.trendhunter.com/trends/full-volume-makeup) and Pat McGrath teamed up to sell the makeup artist's new lipsticks, through the music streaming service. With a new take on e-commerce, McGrath is effectively using Spotify, a site typically used for selling artists' merchandise, to sell [liquid matte lipsticks](https://www.trendhunter.com/trends/spike-valentino-buttery-matte-lip-color).Pat McGrath and Spotify teamed up with the artist Maggie Lindemann so that users can purchase the three shades of lipsticks through the singer's newly released single 'So Obsessed,' which is available through Spotify. In addition to promoting the singer, the single also serves as a campaign video, prompting McGrath's exciting new lipstick launch. The shades are available in "POSSESSED," "REVELATION RED" and "NIGHTSHADE," all which offer a pink, red and purple hue that's perfectly paired for the approaching winter season. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **E-commerce Innovation:** Using platforms like Spotify for selling products opens up new avenues for brands to reach consumers. - **Collaborative Marketing:** Partnerships between brands, artists, and influencers can create unique marketing campaigns and product launches. - **Multi-channel Sales:** Utilizing multiple channels, such as music streaming services, for product sales enhances accessibility for consumers. ### Who This Affects Most - **Beauty:** The beauty industry can explore collaborations with music streaming platforms to reach a wider audience and drive sales. - **Music:** Musicians can leverage their platforms for brand partnerships and promotional campaigns, creating new revenue streams. - **E-commerce:** The e-commerce industry can benefit from integration with popular streaming services, offering new shopping experiences to consumers. ## Related on Trend Hunter - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Co-Branded Beauty Albums](https://www.trendhunter.com/trends/nyxtape.md) - [Video Game-Inspired Makeup Ranges](https://www.trendhunter.com/trends/pat-mcgrath-labs-x-candy-crush-saga.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)