# Inclusive Menstrual Tracking Apps Planned Parenthood's 'Spot On' Focuses on Gender Neutrality By Ell Smith | Published 2017-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spot-on References: [fastcodesign](https://www.fastcodesign.com/90138079/people-love-that-its-not-pink-how-planned-parenthood-built-a-period-tracker-for-everyone?partner=feedburner&utm_source=feedly&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner) & [itunes.apple](https://itunes.apple.com/us/app/spot-on-period-birth-control-cycle-tracker/id1039914781?mt=8) Spot On, an [inclusive menstrual tracker](https://www.trendhunter.com/trends/reproductive-health-app), is Planned Parenthood's first digital product, offering users the ability to track periods and manage their birth control. The healthcare providers behind the digital platform acknowledged that the majority of [fertility-based phone apps](https://www.trendhunter.com/trends/cycle-ovulation-powerplug) aren't reflective of the average user's needs. While most fertility apps are built to help women get pregnant, Spot On simply focuses on the overall health benefits of [tracking one's cycle](https://www.trendhunter.com/trends/cycle-tracking). From the casual dialogue to the color scheme, this app boasts inclusivity, ensuring it appeals to all gender identities and sexual orientations. The simple move to reject a pink colorway takes a step in the direction of gender inclusivity that's helping the app achieve a following of 2.4 million users. As planned Parenthood's Jenny Friedler states, "We wanted to make sure the design—the copy, the emojis—had the feeling of, ‘We are here for you.'” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Women's Health Apps:** The development of more healthcare apps focused on providing inclusive, gender-neutral services is a disruptive innovation opportunity. - **Non-fertility Focused Menstrual Trackers:** The creation of more menstrual tracking apps that focus on the overall health benefits of tracking one's cycle, rather than fertility, is a disruptive innovation opportunity. - **Gender-inclusive Design:** The implementation of gender-inclusive design in digital health products, like Planned Parenthood's Spot On app, has the potential to increase user engagement and appeal. ### Sectors Adopting This - **Healthcare Technology:** The healthcare technology industry has the potential to benefit from the development of more gender-inclusive and non-fertility focused menstrual tracking apps. - **Reproductive Health:** The reproductive health industry, including healthcare providers and clinics, has the opportunity to adopt and promote gender-inclusive and non-fertility focused menstrual tracking apps, like Planned Parenthood's Spot On. - **Digital Health:** The digital health industry has the potential to benefit from the implementation of gender-inclusive design in healthcare apps and products, like Planned Parenthood's Spot On. ## Related on Trend Hunter - [Period Product-Finding Platforms](https://www.trendhunter.com/trends/womens-health-apps.md) - [Hormone-Focused Women's Health Apps](https://www.trendhunter.com/trends/28-app.md) - [Intuitive Cycle Tracking Apps](https://www.trendhunter.com/trends/ladylog.md) - [Menstruation-Centric Planner Apps](https://www.trendhunter.com/trends/planner-app.md) - [Period-Focused Privacy Features](https://www.trendhunter.com/trends/anonymous-mode.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [AI-Enhanced Period Apps](https://www.trendhunter.com/trends/period-app.md) - [Period-Planning Shopping Features](https://www.trendhunter.com/trends/instamart.md) - [Accessible Fertility-Tracking Technologies](https://www.trendhunter.com/trends/cycle-ovulation-powerplug.md)