# Multi-Tasking Spot Concealers Keys Soulcare Boasts the It's Like Skin 2-in-1 Concealer + Tint By Kalin Ned | Published 2024-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spot-concealer References: [keyssoulcare](https://www.keyssoulcare.com/en_CA/its-like-skin-2-in-1-concealer-skin-tint/43070.html)  [Keys Soulcare's](https://www.trendhunter.com/trends/alicia-keys) It's Like Skin 2-in-1 Concealer + Tint figures as a versatile solution, functioning as both a spot concealer and an all-over skin tint. The formula offers [buildable coverage](https://www.trendhunter.com/trends/huestick-complexion-stick) ranging from light to medium. It also promises to deliver a desirable naturally radiant finish. Keys Soulcare formulates the It's Like Skin 2-in-1 Concealer + Tint with 2% niacinamide and a powerful squalane blend. Due to these inclusions, the product is successful in improving one's complexion while providing balance and hydration. The [spot concealer and tint combo](https://www.trendhunter.com/trends/do-it-all-concealer) is also clean and cruelty-free, formulated without various harmful substances. By making this product available in 40 shades, Keys Soulcare ensures that the It's Like Skin 2-in-1 Concealer + Tint caters to a wide range of skin tones. Image Credit: Keys Soulcare ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 23% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Versatile Coverage Options:** Expanding product capabilities to serve multiple functions with adaptable coverage solutions appeals to consumer preferences for customizable beauty products. - **Innovative Formulation Inclusions:** Incorporating beneficial ingredients like niacinamide and squalane in makeup formulas presents opportunities for skincare benefits within cosmetic products. - **Inclusive Shade Ranges:** Offering an extensive array of shades in makeup products fosters inclusivity and meets diverse consumer needs in the beauty industry. ### Industries Being Reshaped - **Beauty & Skincare:** The convergence of skincare benefits in makeup products creates new opportunities for brands to cater to a holistic approach to beauty. - **Cosmetics Manufacturing:** The demand for clean, cruelty-free formulas without harmful substances prompts the cosmetics industry to innovate in formulation practices and ingredient sourcing. - **Beauty Retail & Distribution:** The emphasis on inclusive shade ranges drives retailers to expand their product offerings to better address the diverse makeup needs of consumers. ## Related on Trend Hunter - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Lightweight Skin-Blurring Concealers](https://www.trendhunter.com/trends/skin-blur.md) - [Radiant Creamy Concealers](https://www.trendhunter.com/trends/creamy-concealers.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md)