# Athlete-Backed Menstruation Campaigns #SportYourPeriod Addresses Menstruation Stigma in Sports By Jana Pijak | Published 2023-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sportyourperiod References: [knix](https://knix.ca/campaign/sport-your-period)  Knix and Olympic volleyball star Brandie Wilkerson have teamed up for #SportYourPeriod, new campaign that challenges [menstrual stigma in sports](https://www.trendhunter.com/trends/menstrual-health-day). This partnership addresses the taboo of menstruation in athletics, encouraging athletes to embrace their periods without fear of leaks. Shockingly, statistics reveal that a significant percentage of those who menstruate, especially young girls, refrain from sports due to period-related anxieties. "No one should stop doing the sports they love, because they are afraid that their periods might be seen. That’s why I am wearing a big red period for the world to see," said Brandie Wilkerson, Olympian Pro [Beach](https://www.trendhunter.com/trends/summer-beer-cocktail) Volleyball Player and Ambassador of [Sport Your](https://www.trendhunter.com/trends/institute-of-sport-science) Period. The athlete proudly showed her support for the #SportYourPeriod movement during the Volleyball World Beach Pro Tour finals this year. Joining forces with Emma Pallant-Browne, Ilona Maher, Larissa Franklin, and Jourdan Delacruz, this initiative showcases solidarity by sporting the distinctive red period symbol during training or upcoming sporting events. Image Credit: Knix ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 76% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Menstruation Stigma in Sports:** The #SportYourPeriod campaign tackles the taboo of menstruation in athletics, encouraging athletes to embrace their periods without fear of leaks. - **Period-related Anxieties:** Statistics reveal that a significant percentage of those who menstruate, especially young girls, refrain from sports due to period-related anxieties. - **Athlete-backed Menstruation Campaigns:** Athletes like Brandie Wilkerson are joining forces in initiatives like #SportYourPeriod to showcase solidarity by sporting the distinctive red period symbol during training or upcoming sporting events. ### Industries Being Reshaped - **Athletic Apparel:** The #SportYourPeriod campaign presents an opportunity for the athletic apparel industry to develop innovative products that address the needs and anxieties of athletes who menstruate. - **Feminine Hygiene Products:** With the aim of addressing period-related anxieties, there is room for innovation in the feminine hygiene products industry to create more comfortable, leak-proof options for athletes. - **Sports Education and Advocacy:** The emergence of athlete-backed menstruation campaigns like #SportYourPeriod highlights an opportunity for the sports education and advocacy industry to promote inclusivity and break down taboos surrounding menstruation in sports. ## Related on Trend Hunter - [Athlete-Backed Stigma-Addressing Campaigns](https://www.trendhunter.com/trends/anna-leigh-waters.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Perimenopause Preparation Campaigns](https://www.trendhunter.com/trends/the-invisible-period.md) - [Period-Friendly Fitness Policies](https://www.trendhunter.com/trends/workout-cancellation-fees.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md)