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# Soccer-Inspired Couture Fashion
YOOX Collaborates with Designers on Casual and Sporty Silhouettes

By Kalin Ned | Published 2018-06-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sporty-silhouette
References: [hypebeast](https://hypebeast.com/2018/5/yoox-soccer-couture-capsule-collection) & [yoox](https://www.yoox.com/ca)

YOOX taps into the talents of globally renowned fashion designers for the launch of a collection of sporty silhouettes that bring a couture attitude to the casual everyday outfit. The Spring/Summer 2018 capsule is named 'Soccer Couture' and it ties into the upcoming FIFA World Cup 2018 in Russia.

The fashion-forward touch in the sporty silhouettes is evident. As YOOX collaborates with [high-end designers](https://www.trendhunter.com/trends/partner-of-real-madrid) like Vivienne Westwood, [Kolor](https://www.trendhunter.com/trends/c2h4-2026), Y/Project, Alexader Terekhov and more, the Spring/Summer 2018 'Soccer Couture' collection is identified as an instance "Where Fashion Meets Soccer."

Of course, thematically appropriate, some of the clothing subtly pays homage to certain nationalities through a playful interplay of design elements. In addition, YOOX has committed to donating the proceeds of the sales to Stars for Children — a charity that supports kids in need and their athletic pursuits.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 87% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Sporty Silhouettes:** The trend of sporty silhouettes in couture fashion presents an opportunity for designers to create innovative and stylish athletic-inspired clothing.
- **Fashion Meets Soccer:** The collaboration between fashion designers and the sport of soccer opens up opportunities for unique and creative fashion collections that merge sports and style.
- **Charitable Fashion:** The trend of fashion brands donating proceeds to charitable organizations provides an opportunity for brands to make a positive impact while promoting their products.

### Who This Affects Most

- **Fashion Design:** The fashion industry can embrace sporty silhouettes and collaborate with athletes or sports teams to create innovative collections that blend athletic and couture fashion.
- **Sports Apparel:** The sports apparel industry can adopt the trend of fashion-forward sporty silhouettes to offer customers stylish and functional options for their athletic activities.
- **Charity Organizations:** Charity organizations can partner with fashion brands to create collaborative collections, utilizing the popularity of fashion trends to raise funds and awareness for their causes.

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