# Eco-Friendly Shirt Re-Designs KITH Women's Sporty & Rich Tee Has Undergone a Green Re-Design By Ell Smith | Published 2017-11-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sporty-rich References: [hypebae](https://hypebae.com/2017/11/emily-oberg-sporty-rich-protect-our-planet-tshirt) & [sportyandrich](http://www.sportyandrich.com/) In an effort to promote [environmental sustainability](https://www.trendhunter.com/trends/regeneration-nation), KITH Women have released a green iteration of its classic Sporty & Rich tee. The shirt swapped out the company's logo of "Sporty & Rich" for a more conscious counterpart that reads "Sporty & Green." The new typeface can be found inside of a [recycling logo](https://www.trendhunter.com/trends/id-train-colorblock-leggings), next to the words "Protect Our Planet." In addition, 10 percent of the shirt's proceeds will be donated to the [Natural Resources Defense Council](https://www.trendhunter.com/trends/carb-alternatives), an organization that aims to ”safeguard the earth — its people, its plants and animals, and the natural systems on which all life depends.” The shirt was designed by the company's former lead, Emily Oberg and will be retailing through the site. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** The trend for more eco-friendly apparel is opening opportunities for sustainable design. - **Environmental Awareness:** Businesses are increasingly adopting environmental causes as a way to show social responsibility. - **Eco-friendly Branding:** Green messaging and sustainability-focused graphics are becoming more prominently featured in branding efforts. ### Industries Being Reshaped - **Fashion Retail:** As more consumers prioritize eco-friendliness, apparel companies will need to innovate to meet demand. - **Environmental Nonprofit:** More companies are partnering with environmental nonprofits to promote green practices and support conservation efforts. - **Marketing and Advertising:** The rise of eco-conscious messaging presents an opportunity for marketing and advertising professionals to develop campaigns that resonate with consumers. ## Related on Trend Hunter - [Sustainable Golf Capsules](https://www.trendhunter.com/trends/hudson-recycled-polos.md) - [Sustainable Indigenous Apparel Lines](https://www.trendhunter.com/trends/shein-2.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)