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# Edgy Creative Agency Launches
Emily Oberg Has Announced a Sporty & Rich Creative Agency

By Ell Smith | Published 2018-01-16 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/sporty-rich-creative-agency
References: [hypebae](https://hypebae.com/2018/1/emily-oberg-sporty-and-rich-creative) & [sportyandrich](http://www.sportyandrich.com/sr-creative/)

Former KITH WOMEN's creative lead Emily Oberg is expanding the company's Sporty & Rich line after announcing a Sporty & Rich creative agency, which will offer a variety of services including interior design, vintage art sourcing, art direction, print production and more.

This company serves as the latest move from the 24-year old entrepreneur, who started her career as Complex's on-camera anchor. After using her [Instagram](https://www.trendhunter.com/trends/hiking-patrol) to gain traction, Oberg began posting her various looks under the hashtag Sporty & Rich, which was later used as the inspiration behind her [clothing and merchandise company](https://www.trendhunter.com/trends/sonos-ace-x-sporty-and-rich). Although details of the agency remain scarce, fans of Sporty & Rich should expect the same elegant yet edgy content that the brand is known for.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 62% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Expansion of Creative Agencies:** The launch of the Sporty & Rich creative agency indicates a trend of fashion brands expanding into broader creative services.
- **Integration of Interior Design:** By offering interior design services, the agency taps into the trend of fashion brands broadening their influence across different design fields.
- **Growing Demand for Art Direction Services:** The agency's inclusion of art direction services addresses the increasing demand for creative expertise in visual storytelling.

### Sectors Adopting This

- **Fashion:** The fashion industry has the opportunity to diversify and offer a wider range of creative services through the expansion of creative agencies.
- **Design:** The design industry stands to benefit from the integration of fashion brands into interior design and other design-related services.
- **Marketing and Advertising:** The agency's art direction and print production services offer disruptive opportunities for marketing and advertising professionals to collaborate with fashion brands.

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