# Sporty Elegant Watches The Timekeeper Stuns Kickstarter with a Modern and Ultra-Chic Aesthetic By Kalin Ned | Published 2019-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sporty-elegant-watch References: [kickstarter](https://www.kickstarter.com/projects/jamesandmuriel/timekeeper?ref=2e68zt&token=2c15c74a) A sporty elegant watch is in high demand as the style-minded consumer is looking for versatility in his day-to-day. Seattle-based timepiece brand [James & Muriel](https://www.trendhunter.com/trends/timex-ironman-x-the-james-brand-watch) attempts to satisfy this niche with a sophisticated premium design that is currently gaining funding on [Kickstarter](https://www.trendhunter.com/trends/vostra-vector). The goal has already been hit, but the campaign has a little more than a month to go, testifying to the aforementioned demand. The sporty elegant watch embraces "Swiss-made gold plated [Ronda](https://www.trendhunter.com/trends/bamford-mayfair-20) movement" and surgical-grade stainless steel cases for added durability. The strap is made of full-grain Italian leather and the silhouette of the timepiece allows for individuals to switch it based on activity, ensuring a level of adaptability to the design. James & Muriel's sporty elegant watch silhouette is made available to the consumer in three distinct colorways. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 89% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Versatile Timepieces:** In response to the demand for versatility in day-to-day wear, watchmakers can design timepieces that switch based on activity. - **Sophisticated Sports Watches:** There is room for design innovation in the sports watch segment, to create pieces that exemplify luxury and refinement but are still suited for physical activities. - **Sustainable Luxury Accessories:** Elegant watches made from materials that prioritize sustainability and ethical sourcing can appeal to environmentally conscious consumers. ### Industries Being Reshaped - **Watchmaking Industry:** Watchmakers can cater to the style-conscious consumer by creating timepieces that combine the functional and aesthetic aspects of watches. - **Luxury Fashion Industry:** Fashion companies can expand their offerings of luxury accessories with stylish sports watches that appeal to customers looking for versatility and refinement. - **Sustainable Fashion Industry:** Sustainable fashion companies can tap into the luxury market by creating elegant timepieces made from materials that prioritize sustainability and ethical sourcing. ## Related on Trend Hunter - [Sporty Silver Watch Designs](https://www.trendhunter.com/trends/magnetic-silver-edition.md) - [Accessible Retro-Futurism Timepieces](https://www.trendhunter.com/trends/vostra-vector.md) - [Elevated Sporty Men's Watches](https://www.trendhunter.com/trends/sport-tourer1.md) - [Elegant High-Performance Watches](https://www.trendhunter.com/trends/tissot-prx-powermatic-80.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Coastal Summertime Timepiece Models](https://www.trendhunter.com/trends/parmigiani-fleurier-tonda-pf-sport.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md)