# Sporty Designer Fashion Hybrids Gui Paganini Captures an Unusual Mixture of Fashion Styles By Sarah Dos Santos | Published 2013-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sporty-designer-fashion References: [fashnberry](http://fashnberry.com/editorials/nathalia-oliveira-natalia-heinz-by-gui-paganini-for-marie-claire-brasil-september-2013/) & [fashnberry](http://fashnberry.com/tag/gui-paganini/) Normally [sporty designer fashion](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) looks stylish and comfortable, but stylist Renata Correa puts an unusual spin on this fashion shoot. Gui Paganini captured models Nathalia Oliveira and Natalia Heinz for the September issue of Marie Claire Brasil. In this issue, the models wear a combination of pieces that are creatively styled together. The editorial is predominantly white and pairs [athletic clothing with high-end fashionable pieces](https://www.trendhunter.com/trends/staud-sport-1). There are outfits where an elegant, long white coat is paired with a [knitted tennis dress](https://www.trendhunter.com/trends/courtside-collection) and headband. In another outfit, the model looks sweaty and exhausted as she wears a thick paunch-like coat while holding a tennis racket and her handbag. The all-white colors and pale makeup make the models look mannequin-like, but the clothing designs strongly contrast, giving this issue a unique and innovative appearance. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 61% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sporty Designer Fashion Hybrids:** The trend of combining athletic clothing with high-end fashionable pieces creates innovative and unique fashion styles. - **Creative Styling Combinations:** The trend of creatively styling different pieces together in fashion shoots allows for unexpected and eye-catching outfits. - **Mannequin-like Models:** The trend of using pale makeup and all-white colors in fashion shoots creates a visually striking and innovative appearance. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend of combining sporty and high-end fashion to create new and innovative collections. - **Photography:** Photographers can take advantage of the trend of creative styling combinations to produce visually captivating and unique fashion shoots. - **Makeup:** The makeup industry can explore the trend of using pale makeup and all-white colors to create innovative and ethereal beauty looks. ## Related on Trend Hunter - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md)