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# Girlishly Athletic Fashion Campaigns
The Nasty Gal 2012 Lookbook Gives Sporty Classics an Update

By Ariel Weber | Published 2012-11-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sporty-classics
References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/nasty-gal-november-2012-lookbook-.aspx) & [nastygal](http://www.nastygal.com/whats-new/?rel=slide-1_2012-11-05)

Icy blues and bright whites dominate the Nasty Gal's 2012 November lookbook, which mixes [casual sporty classics](https://www.trendhunter.com/trends/athleticinspired-clothing) together with embellished sequined separates. The stylist paired hats, [track suit pieces](https://www.trendhunter.com/trends/wintry-athletic-apparel), mesh tops with more flashy and feminine metallic pieces to create a perfect balance of tomboy and girly.

Inspired by the "light side of the moon," the LA-based label's stylish and vintage looks come together amidst a stark blue and biege backdrop of the New Mexico desert. The scenery blends in perfectly with the color palette of this photo shoot.

Model Naomi Preizler's messy white-blond hair, bright blue eyes and nonchalant style gives her a chameleon-like appearance as her features almost seamlessly blend into the background. Though many won't be experiencing the same heat offered in the desert, fashionistas will be able to find a [classic sporty or girly look](https://www.trendhunter.com/trends/songs-of-siren) that suits their winter needs.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 81% | Activity: 80% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Athleisure Fashion:** Disruptive innovation opportunity: Create a line of fashion-forward athleisure wear that combines sporty and feminine elements.
- **Sequined Separates:** Disruptive innovation opportunity: Develop a collection of embellished sequined separates that can easily be mixed and matched with casual sporty pieces.
- **Tomboy-girly Balance:** Disruptive innovation opportunity: Design clothing that achieves a perfect balance between tomboy and girly aesthetics, appealing to a wide range of styles.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Introduce a new retail concept that offers a curated selection of trendy athleisure fashion for both sporty and girly styles.
- **Sequins and Embellishments:** Disruptive innovation opportunity: Start a company specializing in custom sequin and embellishment services for fashion designers and retailers.
- **Styling and Image Consulting:** Disruptive innovation opportunity: Provide personalized styling and image consulting services that help individuals achieve a tomboy-girly balance in their fashion choices.

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