# Hydration-Optimizing Bottled Waters Sportwater is Packed with Electrolytes to Keep You Hydrated By Michael Hemsworth | Published 2018-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sportwater References: [preparedfoods](https://www.preparedfoods.com/articles/121396-sportwater-to-provide-better-hydration-for-athletes) & [sportwaterbev](https://sportwaterbev.com) Health-conscious consumers are constantly on the hunt for new products and solutions to help them train harder, which is seeing the market expand with options like Sportwater. Created as a bottled water that will help to [enhance one's hydration capabilities](https://www.trendhunter.com/trends/raw-hydrate), the water comes in three size varieties and is packed with a number of nutrients to help the body hydrate faster. This includes [magnesium, calcium and potassium](https://www.trendhunter.com/trends/instant-hydration), which are often found in sports drinks to help the body regain lost moisture and nutrients during and after a workout. Sportwater has a [balanced pH of 8+](https://www.trendhunter.com/trends/eternal-water) and is made with purified water to ensure it has a clean taste without any added flavoring. This will make it ideal for consumers who are looking to avoid artificial flavorings, sweeteners or sugar. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hydration-optimizing Bottled Waters:** Opportunity for bottled water brands to innovate by adding nutrients and electrolytes to enhance hydration capabilities. - **Health-conscious Consumers:** Opportunity to cater to the growing market of health-conscious consumers seeking products that support their training and fitness goals. - **Clean and Natural Hydration Solutions:** Opportunity to tap into the demand for clean and natural hydration options without artificial flavors, sweeteners, or sugar. ### Where This Applies - **Bottled Water:** Disruptive innovation opportunity for the bottled water industry to incorporate nutrients and electrolytes in their products. - **Sports Nutrition:** Opportunity for the sports nutrition industry to expand their offerings with clean and natural hydration solutions for athletes and fitness enthusiasts. - **Fitness and Wellness:** Innovative opportunities for the fitness and wellness industry to develop products that specifically target hydration optimization for athletes and health-conscious individuals. ## Related on Trend Hunter - [Electrolyte-Enhanced Flavored Waters](https://www.trendhunter.com/trends/powerade-power-water.md) - [Mineral-Infused Electrolyte Waters](https://www.trendhunter.com/trends/applied-nutrition.md) - [Natural Electrolyte Water Drops](https://www.trendhunter.com/trends/mayu-minerals.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Canned Hydration Drinks](https://www.trendhunter.com/trends/hyq.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md)