# Basketball Booze Branding The 3-Point Tequila Packages its Tequila in a Basketball-Themed Bottle By Eric Westcott | Published 2014-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sportthemed-bottle References: [3pointtequila.net](http://www.3pointtequila.net/indexnew.php) Being able to differentiate a product from the rest is tough, but this sport-themed bottle brings a [creative bottle style](https://www.trendhunter.com/trends/collectible-spirits-bottle) to the liquor business. This new bottle design is a definite way to stand apart from the plain square and cylindrical bottles. The '3-Point Tequila' created a sport-themed bottle that looks like a basketball entering a hoop. To closely knit itself to the basketball world, the bottle comes with an orange basketball-shaped bottle stopper. The company's slogan is "you don't have to be a pro to take a shot," which is a great tagline that works with the basketball world. With 3-point shots in basketball being quite difficult to make, some people may prefer to stick with the ease of getting a shot of [tequila](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) completed. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sport-themed Packaging:** Opportunity for brands to differentiate their products by incorporating sport-themed packaging that stands apart from traditional designs. - **Creative Bottle Shapes:** Room for innovation in the liquor industry by designing bottles with unique shapes, such as the basketball-themed bottle by 3-Point Tequila. - **Branding Through Taglines:** Brands can connect with specific niche markets, like the basketball world, by creating taglines that resonate with their target audience. ### Sectors Adopting This - **Liquor Industry:** Opportunity for liquor brands to attract consumers with creative packaging and unique bottle designs. - **Packaging Industry:** Room for innovation and customization in the packaging industry by incorporating sport-themed designs and unique shapes for bottles. - **Sports Merchandising:** Potential for collaboration between liquor brands and sports merchandise companies to create sport-themed packaging and products that appeal to sports enthusiasts. ## Related on Trend Hunter - [Basketball Sneaker-Inspired Decanters](https://www.trendhunter.com/trends/mr-flower-fantastic.md) - [Basketball Cocktail Containers](https://www.trendhunter.com/trends/big-blue-buzzballz.md) - [NBA-Honoring Alcohol Bottles](https://www.trendhunter.com/trends/victor-solomon-x-michelob-ultra.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Basketball-Inspired Wine Labels](https://www.trendhunter.com/trends/victor-solomon.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md)