# Ultra-Colorful Sportswear Essentials Kith & Russell Athletic Boast a Minimalist Monochromatic Line By Kalin Ned | Published 2019-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sportswear-essentials References: [hypebeast](https://hypebeast.com/2019/4/kith-ronnie-fieg-russell-athletics-collection) & [instagram](https://www.instagram.com/ronniefieg/?utm_source=ig_embed) Sometimes ultra-focused minimalism can be the best approach to a successful drop and [KITH's](https://www.trendhunter.com/trends/quiet-please-collection) latest announcement of sportswear essentials is quite indicative of that. The release comes through a collaboration with Russel Athletics. The brands tackle simple silhouettes like shorts, hoodies, and crewnecks, adorning each design with a monochromatically vibrant touch. The color palette is quite extensive. Ronnie Fieg's [Instagram](https://www.trendhunter.com/trends/tenniscore) previews the sportswear essentials in a few nuances including blue, green, grey, yellow, red, and orange. However, in total, the KITH x Russel Athletics drop equates to a total of 96 pieces, as each silhouette is presented in 24 different color variations. The newly launched collection of sportswear essentials is Ronnie Fief's attempt to "tell a large color story." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Sportswear:** There is an opportunity for brands to focus on simple and timeless silhouettes with monochromatic color schemes. - **Extensive Color Palette:** There is an opportunity for brands to offer a wide range of color options for each silhouette in their collections. - **Color Storytelling:** There is an opportunity for brands to use color as a way to tell a story and connect with their audience. ### Industries Being Reshaped - **Fashion Retail:** Retailers can capitalize on the popularity of minimalist sportswear by offering their own collections with monochromatic color schemes. - **Sportswear Manufacturing:** Sportswear manufacturers can differentiate themselves by offering a wide range of color options for each silhouette in their collections. - **Marketing and Advertising:** Marketing and advertising agencies can help brands use color as a way to tell stories and connect with their audience in their campaigns. ## Related on Trend Hunter - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Activewear Colorway Expansions](https://www.trendhunter.com/trends/salt-colorway.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md)